Why Your Marketing Isn’t Working (and How to Fix It) — with Fractional CMO Nishat Jones
In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Nishat Jones, Fractional CMO and Founder of Strate8, to talk about what’s really working in modern marketing — and what’s just noise.
Forget the fluff — this conversation cuts straight to results-driven strategy, aligning sales and marketing, and creating content that converts instead of just collects likes.
💡 What You’ll Learn:
• Why “strategy” has become a marketing cop-out — and how to fix it
• The simple framework for aligning sales and marketing goals
• How to use data and CRM insights to drive real pipeline growth
• Why repurposed content beats constant reinvention
• The power of “closed lost” campaigns and how to revive dormant leads
• Why “strategy” has become a marketing cop-out — and how to fix it
• The simple framework for aligning sales and marketing goals
• How to use data and CRM insights to drive real pipeline growth
• Why repurposed content beats constant reinvention
• The power of “closed lost” campaigns and how to revive dormant leads
👉 Key Highlights:
✅ Why “more ads” isn’t the answer — and how to double down on what’s already working
✅ How to build demand-gen systems that actually lower customer acquisition costs
✅ Using CRM data (like HubSpot) to find the real story behind your conversions
✅ Balancing AI and human creativity in content marketing
✅ How to map your content to your buyer’s journey for better close rates
✅ Why “more ads” isn’t the answer — and how to double down on what’s already working
✅ How to build demand-gen systems that actually lower customer acquisition costs
✅ Using CRM data (like HubSpot) to find the real story behind your conversions
✅ Balancing AI and human creativity in content marketing
✅ How to map your content to your buyer’s journey for better close rates
🎯 Whether you’re a CMO, founder, or marketing team of one — this episode is packed with actionable insights to help you turn your marketing engine into a revenue machine.
🧠 Connect with Nishat Jones:
🌐 Website: https://strate8.com/
💼 LinkedIn: https://www.linkedin.com/in/nishatjones17/
🌐 Website: https://strate8.com/
💼 LinkedIn: https://www.linkedin.com/in/nishatjones17/
📈 Connect with MarketSurge:
🌐 Website: https://marketsurge.io
🎙️ Podcast: Inside Marketing with MarketSurge
💼 LinkedIn: MarketSurge on LinkedIn
📘 Facebook: MarketSurge Business Page
🐦 Twitter/X: @marketsurging
🌐 Website: https://marketsurge.io
🎙️ Podcast: Inside Marketing with MarketSurge
💼 LinkedIn: MarketSurge on LinkedIn
📘 Facebook: MarketSurge Business Page
🐦 Twitter/X: @marketsurging
☕ Want to see MarketSurge in action or get a free coffee?
🎯 Book your 15-minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🎯 Book your 15-minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
Creators and Guests
Host
Reed Hansen
Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients.
