Why Organic Backlinks STILL Beat Paid Links in 2025 (Darcy Cudmore, RepuLinks)
🎙️ Today’s Guest: Darcy Cudmore
We’re diving into one of the most misunderstood yet powerful areas of digital marketing: organic PR and link building.
We’re diving into one of the most misunderstood yet powerful areas of digital marketing: organic PR and link building.
Darcy is a journalism graduate who has spent nearly a decade in PR and SEO. In 2024, he founded RepuLinks
, a company dedicated to building trust and credibility through organic coverage and backlinks. While many marketers claim organic links are dead, Darcy proves daily that they’re more alive (and more valuable) than ever.
, a company dedicated to building trust and credibility through organic coverage and backlinks. While many marketers claim organic links are dead, Darcy proves daily that they’re more alive (and more valuable) than ever.
💡 What You’ll Learn in This Episode:
• Why organic links still matter in 2025 — and how they impact SEO & credibility
• How businesses can earn media coverage without gimmicks or shady tactics
• The real ROI of organic PR vs. paid links
• The role of AI in today’s PR landscape — where it helps, and where it hurts
• How to turn your story (even if it seems boring) into press-worthy content
• Why organic links still matter in 2025 — and how they impact SEO & credibility
• How businesses can earn media coverage without gimmicks or shady tactics
• The real ROI of organic PR vs. paid links
• The role of AI in today’s PR landscape — where it helps, and where it hurts
• How to turn your story (even if it seems boring) into press-worthy content
👉 Key Highlights:
✅ Darcy’s journey from journalism to PR & SEO
✅ Working with major sports teams like the Ottawa Senators & Toronto Maple Leafs
✅ Practical strategies for businesses to generate backlinks that actually move the needle
✅ The hidden goldmine: how your business data can be turned into PR stories journalists want
✅ Darcy’s journey from journalism to PR & SEO
✅ Working with major sports teams like the Ottawa Senators & Toronto Maple Leafs
✅ Practical strategies for businesses to generate backlinks that actually move the needle
✅ The hidden goldmine: how your business data can be turned into PR stories journalists want
🔗 Connect with Darcy Cudmore
🌐 Website: https://www.repulinks.com
💼 LinkedIn: https://www.linkedin.com/in/darcy-cudmore/
🌐 Website: https://www.repulinks.com
💼 LinkedIn: https://www.linkedin.com/in/darcy-cudmore/
📈 About MarketSurge
At MarketSurge.io
, we help you turn tools into systems — and systems into growth. From CRM to automation to lead generation, we’re here to make your marketing work louder, smarter, faster.
At MarketSurge.io
, we help you turn tools into systems — and systems into growth. From CRM to automation to lead generation, we’re here to make your marketing work louder, smarter, faster.
🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Useful Links
🌐 Website: https://marketsurge.io
📘 Facebook: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/
🌐 Website: https://marketsurge.io
📘 Facebook: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/
Creators and Guests
Host
Reed Hansen
Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients.
