Trust Over Traffic: How to Turn Video into Real Revenue with Justin Vajko

Speaker: Welcome to Inside
Marketing With Market Surge.

Your front row seat to the
boldest ideas and smartest

strategies in the marketing game.

Your host is Reed Hansen, chief
Growth Officer at Market Surge.

Reed Hansen, MarketSurge: Hello
and welcome back to Inside

Marketing with Market Surge.

Today we are joined by Justin Vaco,
who is the founder of Dialogue Video

Marketing, where he is helped over on
150 entrepreneurs turn video content

into real conversations pipeline
growth and booked out calendars.

But what makes Justin different,
he doesn't just chase views,

likes, or viral dopamine hits.

He's laser focused on what actually
moves the needle, and that's trust,

depth, and strategic visibility.

In this episode, we dive right into
Justin's bold point of view on why

most marketing fails why 500 views
from the right people will always

beat 50,000 from the wrong ones.

And how to craft founder-led video
content that converts even in a

world drowning in AI generated.

Garbage.

Expect contrarian takes real case studies
and zero fluff you're tired of making.

If you're tired of making marketing
that looks good on paper but

does nothing for your bottom
line, you are going to love this.

Let's get into it.

Welcome, Justin.

I.

Justin Vajko: Thank you, Reid.

Happy to be here.

Hmm.

Reed Hansen, MarketSurge: my pleasure.

So let's start.

You've helped 150 entrepreneurs
turn video into real sales.

So what do you think is the biggest
myth around video marketing today?

Justin Vajko: Hmm.

Well, the biggest myth with video
marketing, oh, I'm gonna say this

in the context of B2B, right?

'cause that's, that's our clients, uh,
not, not B2C or in anything like that.

But the biggest myth is that,
um, it has to be difficult.

Reed Hansen, MarketSurge: Yeah.

Okay.

Justin Vajko: to be
this giant project that.

We're gonna do all sorts of stuff
for our marketing and then every

so often we're gonna move along.

We're gonna try to reach and stretch and
try to get the video and, oh, it's done.

All that planning, months of planning
and the expenses and the shooting and

oh, so and so was sick last minute.

We had to scramble and blah, blah blah.

Doesn't have to be that way.

Reed Hansen, MarketSurge: Well, you
know, I, I think that is something

that I had in my mind that's probably
a belief I'm, I'm anxious to dispel.

Um.

Justin Vajko: Yeah.

Reed Hansen, MarketSurge: okay,
let's talk about the, your business

itself, uh, dialogue, video marketing.

So what did you see as a, uh, industry
problem that you wanted to solve?

And maybe you've already answered that
question, um, but tell us a little bit

about the business and its founding.

I.

Justin Vajko: Uh, yeah, so the,
the founding of the business

is why the business exists.

So in the fall of 22, I was running a gen,
running, a generalist marketing agency.

We were doing a little bit
of everything for everybody.

And one of our clients was an agency.

We're working with them, white
label, and they had a client in la

He was a broker, he was the number
one broker in LA and he wanted to do

some video content on his Instagram,
the his agency, his his entourage.

So that was a good idea for him to do.

He.

And so we did a remote
interview using his webcam.

I asked him a few questions for 30 minutes
and um, it was difficult for him, you

know, he was not used to being on video.

He didn't make good eye contact.

He stumbled over his words.

Nevertheless, we made
it through the session.

We turned his answers from the
interview into short clips.

They posted it to his Instagram and his
video views went from about a hundred

on average to up to four or 5,000.

Average.

Mind you, these were not awesome video.

Again, these were middling lower quality
because of his comfort on video, but

he still got more views, and that was
the moment I realized, wait a second.

I think there's a market here for
companies who are founder led but don't

have their founder in the content,
and that was the start of video.

Reed Hansen, MarketSurge: Interesting.

Okay.

So, um, okay, so, so specifically you're
saying founder led but not, but the

founder's not included in the content.

So, um,

Justin Vajko: Okay.

Reed Hansen, MarketSurge: does that
process work and, and what kind?

Can you give us some examples of that?

Justin Vajko: Yeah.

So you're saying the process of actually
getting the video out there or, or what?

Reed Hansen, MarketSurge:
And like, yeah, like what?

You know, where do you

Justin Vajko: Mm-hmm.

Reed Hansen, MarketSurge: your ideas and,

Justin Vajko: so.

You bet.

So the process evolved from that first
interview, tested out a few different

models and really started with the
core model of just doing the remote

interview with founders, uh, and
then giving them their video content.

What I learned very quickly within
the first few months is if you

just give the video content to the
founder, they're not gonna post it.

Reed Hansen, MarketSurge: Okay.

Justin Vajko: The whole reason
they're hiring you is 'cause they

don't have time to do video content.

And if you give them video content to
post, that's what, that's more time.

So I realized we had to add
in some writing services and

publishing services in there.

So today we're, we remove all of the
friction from the video publishing

process, the video recording and
editing, and, and we do it all.

And all we want our clients to do is
show up to the call, um, with some topics

ahead of time that we've sent them.

They, they have them in their mind that
we're not asking 'em to write any scripts.

We're not writing any scripts.

We're sending topics ahead of time.

Hey, we're gonna ask you this question.

What's the number one like you did?

What's the number one
myth about your industry?

What's blah, blah, blah?

And they want, we want them to read it.

Have their subconscious work on the
problem before the call show up to

the call, and they're much more in the
flow 'cause they've prepared for the

questions in their mind and they're
subconscious and then they're done.

That's it.

We take care of the editing,
the writing, the publishing,

Reed Hansen, MarketSurge: awesome.

Justin Vajko: because a lot of
people forget that Just 'cause you

have the video content doesn't mean
you actually now have it published.

Distribution is just as
important as the content itself.

Reed Hansen, MarketSurge: So, okay.

Um, well, tell us more.

What, so what are some of the
nuance in distribution do?

Is it, um, a question of channels or, um,
you know, like building a, a high, profile

social channel or what, what, what would

Justin Vajko: Yeah.

Yeah.

So Distri, that's a great question.

So it's actually a couple
things that come to mind.

First of all, when you're
doing founder-led marketing.

Specifically with video content.

So that's, that's kind
of what we're at, right?

It's not just videography,
it's, it's specifically trust

building video content over time.

So what's the best place
to put that content?

Well, you start with your profile as
a founder and you start with LinkedIn.

'cause again, we're talking
about in the B2B context here.

So if you're in a B2B context,
you're selling commercial real

estate, you're selling a SaaS that.

It's for B2B marketers.

You're selling, um, some kind of a service
like coaching or whatever you want it.

You wanna be on LinkedIn.

First and foremost.

I know the algorithm has had,
um, it's just gotten slashed

in terms of the views you get.

The point is though, the truth is
LinkedIn is still the king of B2B spaces,

so you wanna spend 80 plus percent of
your time on LinkedIn and on LinkedIn.

A one of, one of the key mistakes for
folks who aren't familiar with it.

You're gonna get like five to 10
times more reach from a personal

profile than a business page.

So you start with a personal profile
for two reasons, not just for the

reach reason, but also because your
network on LinkedIn as a founder

is the one that knows you the best.

They're gonna have the
most affinity for you.

There are gonna be closest to the
sale or closest to the referral.

So instead of trying to like build
from scratch on your page, which again

doesn't get as much reach, and those
people may not know you as a founder,

start with your personal profile now.

And that's not to say don't publish
it to your page, do the same.

You can publish it as a founder
to your co, to your page, to

your profile, but then have the
page republish it to the page.

The idea is that you're leveraging your
profile for reach and for that trust.

And then the page also publishes.

So that's kind of the
distribution you wanna do.

The second, um, thought there is that.

A lot of folks forget you
have the video content.

Well now you have to upload it and you
have to write a post to go with it.

LinkedIn is not like YouTube or other
platforms like TikTok or Instagram where

you can get away with just a one line.

Caption or, or posts, right?

The words that go with the video,
you have to write a fleshed

out post or a version of that.

It doesn't necessarily
have to be fleshed out.

There's different things you can do,
you could hint at, you can hint or

tease at what's in the video, but it
has to be a really good post in and

of itself, and that's because the
LinkedIn audience still is not really

used to seeing a lot of video content.

A lot of people just love reading
quickly and moving on with their day.

You have to give them something
they can read quickly.

'cause they may not be willing
to watch your video, especially

if it's on the longer side.

Something over, um, 60 seconds or so.

Um, so you wanna basically have a
written version of the video to really

maximize your value on LinkedIn.

Reed Hansen, MarketSurge: So, you
know, you, you brought up something,

you know, and I've noticed on your
website you use this term a lot.

Um, trust.

Trust over traffic in particular now.

You know, and, and I, I get the concept
for instance, that you want good traffic

that converts over, uh, just volume.

Um, you know, I'm big on making sure that
your metrics aren't just vanity metrics.

Um, how, how, uh, do you
consult with clients about that?

How do you measure that?

Um, you know, like how do you know you're
actually getting good co good traffic?

Um.

Justin Vajko: Yeah, it's a great question.

So there's a couple answers to that.

So there's leading indicators and
lagging indicators of success.

When you do any kind of content,
specifically video content on

LinkedIn, the leading indicators
are gonna be engagement, but

it's actually a false flag.

Engagement is actually a false
flag of success, of early success.

It can be encouraging, I'm
not discounting it right?

Some people call it vanity metrics.

I don't think it's vanity.

I think it is encouraging.

Oh, I'm getting so what's,
what does engagement look like?

Likes comments.

If you're gonna get likes and comments
probably from peers or partners, rarely

are you gonna get likes and comments
from prospects on LinkedIn, very few

CEOs, very few decision makers, telegraph
their intentions before they buy.

And so that's the norm.

So expect nothing, expect nothing
from your prospects on LinkedIn.

Now, assuming you're connecting with
them, you're adding to your network,

you're doing things like that, right?

It's not just your network on
LinkedIn isn't just 500 other coaches.

If you're a coach, it's, you know,
hopefully you're adding business leaders.

Your ICP.

There's a whole strategy there
that a lot of people forget.

You can't just depend on your
network to bring you business.

Um.

You have to go out and find
folks that are your ICP.

That being said, um, there's
leading indicators and.

You can check your stats on LinkedIn.

You can actually see what kind of
titles are watching your content

and um, viewing your content.

So that's helpful.

Um, but on the, on the lagging
indicator side where you really

start to know whether your content
is performing, especially video

content, you're gonna hear things
like, I feel like I already know you.

I watch all of your videos,
or I love your videos.

Ironically, we work with clients
who do different kinds of content.

I do different kinds of content.

I'm a video guy, but I also do text posts.

I do the occasional image post.

Ironically, I found that when people, um,
show up to calls and they talk to me, they

never reference any of my other content.

They always reference my videos.

I love your videos.

I saw your videos and I hear
the same thing for our clients.

So you're gonna hear.

In the sales calls that people are
referencing your content, specifically

your video content, and that's about it.

At the end of the day, marketing is
not a very good, um, place to do math.

Meaning marketing is not designed
to be an attribution like problem.

You're gonna run into problems
because every single platform is

trying to detach from attribution.

Uh, and attribution, if you're
not familiar with that term, it's

basically giving credit to what, you
know, what video or what platform

or what click led to this decision.

People don't buy that way anyways, right?

I might watch a video here.

I might go to YouTube.

I might read a blog.

I might hear through the grapevine.

I might, um, do different ways of
interacting with your content that

you'll never be able to attribute.

But what I do know is that if I put out
good content over time, and this is.

What we preach, this is
what we do for our clients.

If you put out good content
over time, that is valuable.

That is you in it.

You're gonna expedite the speed of trust
and you're gonna get those, those sales

opportunities sooner rather than later.

Reed Hansen, MarketSurge: That's awesome.

Um, I, I do, I'm, I'm kind of liking
this contrarian, um, you know, stance.

You take on a lot of things and
I, I think it is, um, you know, I,

I think it's very, very helpful.

Um, you know, so let, let's talk,
let's go in a little bit more onto.

The actual content.

So what makes, for instance, a video
more trustworthy or more likely to draw

that, that, uh, uh, important traffic?

Justin Vajko: Yeah,

Reed Hansen, MarketSurge: is
there like a format or, or, um,

Justin Vajko: there is.

Yeah.

Reed Hansen, MarketSurge: should be

Justin Vajko: Yeah.

Absolutely.

Now there's tons of different
kinds of videos you can do, right?

If you, if you think okay, video,
you think prob, you might think

of like ads on tv, super Bowl ads.

You might think of sketch videos
from TikTok where you have two

people talking to each other.

It's a humorous bit.

You might have screen share videos
like, here's how I do x, Y, z task,

you know, using this dashboard there.

The short answer is all of
those can work on LinkedIn.

Every single one of them ads
can work if they're well done.

Um, sketch videos, screen shares.

The kind of videos we help our clients
with are thought leadership videos.

So it's talking head
videos for the most part.

We do help with a few other
kinds of formats, but that's

the bulk of what we do.

And the problem with the talking head
video is it gets boring really fast.

It's really easy to lose somebody.

I will say this, A lot of people think.

Oh, I do video because
I post my podcast clips.

That is a start, but that's like saying
I eat, you know, I eat three meals a day.

What kind of meals do you eat?

Well, I have a, a granola bar,
and then I have a granola bar,

and then I have a granola bar.

Well, that's not three meals a day.

That's just, you're snacking,
you're not doing good.

That's not really the full meal.

So when you think about.

Video you have to think about,
is this actually delivering the

real value of what I can do?

Because I dunno about you, but I've seen
a podcast clip many times and I'm like, I

have no idea what they're talking about.

'cause it lacks the context.

So the biggest item of work you
gotta put into a talking head

video is giving as much context
in as little time as possible.

So the tension between great
information in a short amount of time.

And so I've found there's three
different, um, phases or different, uh,

things you gotta hit to do that well,
you gotta have a really good hook.

You gotta have a meaty middle.

You gotta have a succinct summary or CTA.

So lemme explain that.

If you wanna do a really catchy
talking head video, you wanna first

of all think under 60 seconds,
you can achieve that with editing.

Um, the good news, you don't have to
keep it, you don't have to do it all.

One take.

There's all tricks to that trade
that you know we can talk about,

but basically under 60 seconds.

Now, within that, you wanna have
a good hook to hook is basically

how you introduce the video.

You don't wanna say things like,
hi, my name's Justin Stein.

I'm the so and so at blah, blah, blah.

You're gonna, people, they don't care.

They wanna know what's in it for them.

Think of the context of reviewer.

You're swiping on LinkedIn, right?

Think of the last time you, on LinkedIn,
you're swiping, you're reading, you might

watch a few seconds and you move on.

But people are looking for
what's something that's gonna

grab them and interest them.

So a hook is what grabs somebody and
interest them and what you're gonna say.

So for example, I might say,
here's one massive mistake you're

making with your LinkedIn video.

That's an example and it's a, it's.

Frame and things like that.

You can get fancy.

We, our clients usually
don't do visual hook.

They just do word hook.

You wanna have a good hook.

That's the hardest part about, I feel like
pay the, because it's so hard to think

of something creatively and reasonable.

Can't just be, you can't set
unreasonable expectations.

Gonna change someone's life with the hook.

It has to be interesting
enough, but also realistic.

Can't be click bait.

So the hook and then the meaty middle is,
is what we're all really good at, at, at,

at, really, you know, when we get going.

When you, if you talk with a friend over
coffee and they're interviewing you,

like that's the, that's the good stuff.

And we're all pretty good at that.

Um, the problem is we're usually pretty
bad at, in getting to that point, I

like to liken it to like, if you get
on the highway, there's an on-ramp.

Most of us, if I ask you a question
read or you ask me a question.

We, we don't talk in hooks.

We talk in on-ramp conver like, I'm
gonna get going, I'm gonna introduce the

topic, and then I'm off to the races.

I'm going, and then I off ramp.

So what we do with our clients is we
cut off that on-ramp conversation part,

and then we add the hook there instead.

And we actually do the
hook after they answer.

So we ask 'em a question, they
answer, and then we ask them, well,

here's a good hook, say verbatim.

And then they repeat the hook.

And then my editor takes the hook, puts it
on the front, takes off the on-ramp part,

and then you get to the media middle.

That's the easiest part.

I think most of us understand that part.

It's like, and this is the, you
know, it's the, it's the bulk of

the video and then at the end.

You wanna give, uh, one of two directions.

One is a call to action.

If you have like a book you've
written or a course you're selling

or you're trying to get people to
join a mastermind, you're join.

If this is interesting, you please
check out the blah, blah, blah.

Right?

You're just putting a
little call to action.

Or the alternative is, um.

Do a mix.

You can do a mix of both.

By the way, in your content, you
can do, um, a Sink Sync summary.

So it's like you're flagging the
ground moment, like the statement

you make that kinda wraps it all up.

And that's why I believe no one
should be alone in business, right?

Or something like that.

Something that gives people kind of
this inspirational, there's different,

there's inspirational is just one of the
different things you can do, but that

structure hook media middle succinct
summary is how you wanna do your

talking head videos under 60 seconds.

If you wanna get and keep people's
attention and actually build

your authority on LinkedIn.

Reed Hansen, MarketSurge: Okay.

I, that is very, uh, prescriptive
and, um, you know, I appreciate the,

the level of, detail that, um, so.

Let's talk a little bit about, um,
like AI content and where that fits in.

So, you know, um, uh, you know, you've
said that, you know, I've seen, I've

seen where you, you've written AI
generated content can actually increase

the value of founder-led video.

Um, or, you know, tell me a
little bit about where you, um,

see AI fitting in this landscape.

And, and I, I am, I think
the context is that.

The genuine engagement, um,
trumps, you know, ai, the, the

mass of, of, uh, content that we

Justin Vajko: Yeah.

I don't know.

So you saw that line somewhere
that I wrote that It can help.

I wonder where you

Reed Hansen, MarketSurge: I believe was
that, um, because of the, the large amount

of AI content out there that founder led

Justin Vajko: Oh,

Reed Hansen, MarketSurge: And I'm sorry.

Justin Vajko: got it.

Got it.

Oh, so it enhances.

Yeah.

Okay.

That, that makes sense.

Yeah.

So yeah, that the idea was.

With how much AI slop is going out there.

If you post a real video of
yourself, it's just gonna stand out

that much more because everyone's
like, oh, here's another AI post.

Oh, here's another AI post.

Oh, here's Francis.

He, oh, wow.

This is interesting, right?

Because various reasons for it.

Faces of people capture our attention.

I used to be a graphic designer and if
you threw in a, um, if you threw into

a design, a photo of a person or a, you
know, profile of a person into any kind

of a design where it made sense, you're
gonna get way more attention to it.

I don't know what it's about.

People we're attracted to faces
we're attracted to people, so it's

one reason why you want to use video
or at least images in your posts.

That being said, yeah, you.

We're in an era of AI and can
deny that I use AI in my content.

We use AI in a little bit in our video
production process to speed things

up, not to do any editing per se,
although there are plenty of decent

video editors out, AI video editors.

So AI is, is really, um.

The biggest thing I think about when I
think about AI content on LinkedIn is

it's kind of raised the bar for everyone.

So if you used to be a bad writer,
now you're an okay writer, but

now everyone's an okay writer.

So what does that mean for everyone?

That was already, okay.

Well you're getting lost in the shuffle
and one of the ways you can stand out

obviously we just talked about is just.

Put your face on there like so.

Very, very, very, very few people,
and wanna say this very clearly,

very few people do video content
because inside of all of us, we're

all anxious middle schoolers.

We don't want people to judge us.

We don't want to be judged and, and
video brings the worst out of us,

you know, in terms of that fear.

I've talked to successful business
leaders who've been on stages,

who are still anxious to do video
content because of that fear.

It's just, it's fascinating to me.

I'd love to do a study on it someday.

So.

Because so very few people are doing video
content now I wanna pause there 'cause

you might be thinking, well, hold on.

I see so many videos on my feed.

What do you mean no one's doing video?

No one in your niche.

I guarantee there's only a handful
of people in your niche who are

doing video content consistently.

They, they might do one every three
months and they might not be very good.

So if you can do video content.

First of all, consistently.

Second of all, and you can make it
actually halfway decent, you are

automatically gonna give yourself an edge
on LinkedIn because so very few people in

your niche are doing something like that.

It's like one to 3% of people who
you who have LinkedIn post one to 3%.

And I would estimate, there's no data to
back this up, but based on my experience,

I would estimate it's anywhere from one
to 10% max actually do video content.

So it's like.

1% of 1%, it's one in a thousand.

So especially if you are in a very
tight niche, very kind of nuanced niche,

there's not a lot of competitors, you
have a massive advantage to this con in

terms of the content you're putting out.

Now, I know it looks like there's a
lot of people posting content, but

it's 'cause they're across different
niches and, and it's all getting

funneled into one tight little space.

It's like there's a thousand voices
and they're all getting put into

one place and that's your feed.

But it's not actually that many in
yearish that are posting video content.

Reed Hansen, MarketSurge: Yeah,
no, I, that's encouraging.

Um, now in the next 12 to 18
months, you know, we're probably

gonna see further advances in ai.

There's gonna be other, uh,
tech market economic changes.

What do you think will be the, you
know, what are the next 12 and 18

months and even beyond gonna look like
for video marketing in particular?

Justin Vajko: LinkedIn is, um,
is always what the context,

what I talk about 'cause of B2B.

Um, what I'm seeing though, so I'm
gonna talk about, I start with talking

about like kind of the algorithms and
the platforms I know from experience.

Um, 'cause I do post every
platform that exists.

Um.

Barring a couple like threads, I'm
not on there, but you know, TikTok,

uh, YouTube and, and LinkedIn.

And what's interesting is, first
of all, the conversation around the

algorithm algorithms are gonna change.

Like LinkedIn today, what is this?

Uh, September, 2025, a year ago, you
were getting five times more reach

automatically in any kind of content.

Last fall, a year ago, you were
getting spiked of a hundred

thousand views on videos.

Just because they were testing things
with the new video feed they were doing.

Now everything's getting suppressed.

So that's LinkedIn specifically.

And I know YouTube has been going
through a moment now with their long

form content as well, where it's going.

It's kind of dipped and I'm seeing
a lot of, of, uh, YouTubers complain

about the lack of, of views.

So algorithms are gonna come and, and go.

You're gonna see a lot of that in the
next 12 to 18 months as you always have.

And so you have to think about this.

So that's the first like little
lesson I'm preaching to myself here.

Lesson.

The course because every
platform has ebbs and flows.

They have highs and lows, um, in
terms of the reach you get for free.

So enjoy it while you can, while
it's good, but also be aware that it

could be, um, it could be suppressed
after a while and go back up.

Who knows?

The goal isn't to get the maximum
reach with video content is to talk

to your audience consistently, and
you will get success from that.

So that's the first thing I think of
is like algorithms will come and go.

New platforms will come and.

Some will go.

We've seen that plenty with Clubhouse,
for example, uh, recent past.

But in terms of how ai, that's the
second thing comes to mind is like,

how is AI gonna impact things?

I think we're gonna see a lot more
avatar videos, uh, as it gets better.

I've seen a couple already that
were very difficult to see.

You could, I I've, I've
been trained on it.

I can kind of see it, but for the
untrained eye, um, it's gonna be

very difficult to distinguish that.

You're gonna get, you're just
gonna start seeing a split, uh,

in, in how folks treat AI video.

Uh, personally, I don't have a
problem against AI video as long

as it's used in training videos or
explainer videos or things like that.

But you have a lot of these platforms,
these AI platforms that are trying to

pitch themselves as like a you replacement
for places like thought leadership

videos, which I think is very unethical.

And if you don't believe it's
unethical, consider this.

And this is what I warn people about.

If I or you were to watch a handful of
AI videos, you didn't know of a thought

leader and they're talking and they're,
they're training you on, you know,

let's say commercial real estate law.

And so let's say it's a commercial, it's
a real estate attorney or whatever, and

they're training and they're, and then you
find out when you meet with them 'cause

you wanna work with them, that's not
actually them, that was their AI avatar.

How would you feel when
you found that out?

You'd feel cheated.

At least would.

So you have to be very careful and
that's where I think the split is

gonna happen, where you have a lot of
people trying out, I'm gonna try this.

But for the most part, I think most
people will recognize, yeah, I don't

wanna replace myself with an AI
avatar in that context of thought

leadership, but I do think it'll
start making its way and muddying the

water, so to speak, into, into that.

Uh, if it isn't already, I'm
sure some people are doing it.

We're not seeing a ton of it yet.

Um, and those are the two biggest
things I think of, um, you know,

platform disruption, social media
platform disruptions, and how AI

is, um, is adding a lot of question
marks to the authenticity of content.

Reed Hansen, MarketSurge: Okay.

Fantastic.

Well, Justin, if people would like
to work with you, uh, learn from you,

have you as a guest, uh, collaborate
with you in any form, what are

the best platforms to reach on?

Justin Vajko: A couple, uh, if you wanna
learn from me, you know, if you wanna

learn about video content, you're like,
yeah, we wanna add that to our mix,

uh, to connect with me on LinkedIn.

You can follow me there.

Uh, just look up my name on LinkedIn.

I'm the only one.

And then if you're interested in
working with us and seeing examples of

our, our packages and examples of what
client stuff looks like, uh, you can

visit us online at dialogue with us.

That's D-I-A-L-O-G-W-I-T-H, us.

Reed Hansen, MarketSurge:
Well, thank you so much Justin.

There was so much great content in that.

Uh, you know, and everything you shared
and, uh, I really appreciate you, uh,

being so generous with our audience.

So

Justin Vajko: Absolutely.

Speaker 3: Want to stay ahead of what's
actually working in marketing right now.

Head over to Market surge.io

and see how we're helping businesses
grow smarter, faster, and louder.

That's market surge.io

because your next breakthrough
shouldn't be a guess.

Creators and Guests

Reed Hansen
Host
Reed Hansen
Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients. ​
Trust Over Traffic: How to Turn Video into Real Revenue with Justin Vajko
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