Media Buying Secrets: How to Combine Traditional and Digital Strategies with Matt Hanson
๐ Ready to grow smarter, faster, and louder?
In this episode of Inside Marketing with MarketSurge, weโre diving deep into the world of advertising with Matt Hanson, a seasoned media strategist whose career spans traditional print, broadcast, outdoor, and digital marketing. Youโll learn how to combine old-school media wisdom with todayโs digital tools to buy attention and grow your business.
In this episode of Inside Marketing with MarketSurge, weโre diving deep into the world of advertising with Matt Hanson, a seasoned media strategist whose career spans traditional print, broadcast, outdoor, and digital marketing. Youโll learn how to combine old-school media wisdom with todayโs digital tools to buy attention and grow your business.
๐ก What Youโll Learn:
โข The surprising staying power of traditional advertising methods
โข How to track performance without digital pixels or cookies
โข Real-world tactics for using print, outdoor, and radio alongside digital campaigns
โข How AI is changing both creative and media buying for businesses
โข The surprising staying power of traditional advertising methods
โข How to track performance without digital pixels or cookies
โข Real-world tactics for using print, outdoor, and radio alongside digital campaigns
โข How AI is changing both creative and media buying for businesses
๐ Key Highlights:
โ Combining digital and traditional channels for maximum impact
โ Old-school tactics that still work today
โ AI tools that are transforming ad strategy behind the scenes
โ Combining digital and traditional channels for maximum impact
โ Old-school tactics that still work today
โ AI tools that are transforming ad strategy behind the scenes
๐ At MarketSurge, we help you turn tools into systemsโand systems into growth. If youโre ready to elevate your marketing with strategies that bridge the gap between traditional and digital, this episode is a must-listen.
๐๏ธ Learn more about Matt Hanson:
๐ LinkedIn: https://www.linkedin.com/in/mattbhanson/
๐ Digital Helium LinkedIn: https://www.linkedin.com/company/digital-helium/
๐ Website: https://www.digitalhelium.com
๐ LinkedIn: https://www.linkedin.com/in/mattbhanson/
๐ Digital Helium LinkedIn: https://www.linkedin.com/company/digital-helium/
๐ Website: https://www.digitalhelium.com
๐ง Want to talk strategy or see it in action?
๐ฏ Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
๐ฏ Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
๐ Useful Links
๐ Website: https://marketsurge.io
๐ Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
๐ผ LinkedIn: https://www.linkedin.com/company/marketsurgeio
๐ฆ X / Twitter: https://x.com/marketsurging
๐๏ธ Podcast: https://marketsurge.transistor.fm/
๐ Website: https://marketsurge.io
๐ Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
๐ผ LinkedIn: https://www.linkedin.com/company/marketsurgeio
๐ฆ X / Twitter: https://x.com/marketsurging
๐๏ธ Podcast: https://marketsurge.transistor.fm/
Creators and Guests

Host
Reed Hansen
Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients. โ
