How to Create Videos That Actually Convert | Mike Vannelli (Envy Creative x MarketSurge)
This week, we’re diving deep into the world of video with Mike Vannelli, Head of Creative at Envy Creative. Mike’s team has produced over 5,000 commercials and branded videos for startups, local businesses, and national brands — helping them grab attention fast and convert views into sales.
Whether you’re a founder trying to stand out, a marketer struggling to make video work, or someone who’s just tired of being told to “make more content” without a strategy, this episode will change how you think about creative.
🎙️ In this episode, you’ll learn:
• How to make videos that actually convert — not just entertain
• Why production value isn’t everything (and what matters more)
• How Envy Creative scales high-quality video for thousands of clients
• What most DIY video creators get wrong — and how to fix it
• The truth about AI-generated video vs. authentic storytelling
• How to make videos that actually convert — not just entertain
• Why production value isn’t everything (and what matters more)
• How Envy Creative scales high-quality video for thousands of clients
• What most DIY video creators get wrong — and how to fix it
• The truth about AI-generated video vs. authentic storytelling
Mike also shares insights on how attention spans are shaping video strategy, why user-generated content isn’t hitting like it used to, and what the future of creative production really looks like.
💡 Guest: Mike Vannelli
🎙️ Host: Reed Hansen
Chief Growth Officer | MarketSurge.io
🎧 Inside Marketing with MarketSurge: https://marketsurge.transistor.fm/
🎧 Inside Marketing with MarketSurge: https://marketsurge.transistor.fm/
At MarketSurge, we help you turn tools into systems — and systems into growth.
If you want automation that feels personal and performs like a team of ten, this is your place to grow smarter, faster, and louder.
If you want automation that feels personal and performs like a team of ten, this is your place to grow smarter, faster, and louder.
🔗 Useful Links
🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/
📺 YouTube: https://www.youtube.com/@marketsurge-q7q
🎯 Book a Strategy Call: https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/
📺 YouTube: https://www.youtube.com/@marketsurge-q7q
🎯 Book a Strategy Call: https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
💬 Love the show? Leave a review!
Your reviews help us reach marketers and entrepreneurs all over the world — and keep bold conversations like this one coming every week.
👉 Click below to leave a quick review:
⭐ Apple Podcasts: https://marketsurge.transistor.fm/
🎧 Spotify: https://marketsurge.transistor.fm/
⭐ Apple Podcasts: https://marketsurge.transistor.fm/
🎧 Spotify: https://marketsurge.transistor.fm/
Creators and Guests
Host
Reed Hansen
Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients.
