How Direct Mail Gets 3500% ROI with Travis Lee
In this episode, we're going analog in a digital world with Travis Lee, co-founder and president of 3DMailResults.com, and one of the sharpest minds in direct response marketing.
Since 2008, Travis has helped businesses—from solo entrepreneurs to global brands—generate jaw-dropping returns of 200% to over 3500% through creative, tactile direct mail campaigns that actually get opened.
We break down:
✅ Why physical mail still wins trust (and attention)
✅ The psychology of tactile marketing and “shelf life” advantage
✅ How 3D Mail (think pill bottles, boomerangs, and pocket constitutions) cuts through digital noise
✅ Real-world case studies for digital service providers, coaches, and contractors
✅ How to build automated mail funnels just like email autoresponders
✅ The Simple 3-Step Framework: List, Offer, Media — and how to nail each one
✅ Why physical mail still wins trust (and attention)
✅ The psychology of tactile marketing and “shelf life” advantage
✅ How 3D Mail (think pill bottles, boomerangs, and pocket constitutions) cuts through digital noise
✅ Real-world case studies for digital service providers, coaches, and contractors
✅ How to build automated mail funnels just like email autoresponders
✅ The Simple 3-Step Framework: List, Offer, Media — and how to nail each one
📈 Whether you’re a digital marketer looking to stand out, a service provider looking for real ROI, or just someone who wants to stop being ignored — this episode will change the way you think about mail.
🧠 What You’ll Learn
• The true shelf life of direct mail vs email (you’ll be shocked)
• Why Gen Z is craving analog experiences — and how to leverage that
• How to reactivate cold leads or webinar no-shows with tactile follow-up
• The marketing formula that should start with your mailing list
• Why more marketers should be thinking like Dan Kennedy in 2025
• The true shelf life of direct mail vs email (you’ll be shocked)
• Why Gen Z is craving analog experiences — and how to leverage that
• How to reactivate cold leads or webinar no-shows with tactile follow-up
• The marketing formula that should start with your mailing list
• Why more marketers should be thinking like Dan Kennedy in 2025
💡 Key Highlights
✅ 3D Mail Defined – What it is and why it works
✅ Retention by Touch – Why physical items beat digital distractions
✅ Systems, Not One-Offs – How to build repeatable, scalable campaigns
✅ Marketing Funnels + Direct Mail – How to plug leaks in your digital pipeline with print
✅ 3D Mail Defined – What it is and why it works
✅ Retention by Touch – Why physical items beat digital distractions
✅ Systems, Not One-Offs – How to build repeatable, scalable campaigns
✅ Marketing Funnels + Direct Mail – How to plug leaks in your digital pipeline with print
📍 Guest Info – Travis Lee
🌐 Website: https://3dmailresults.com
📘 Get his book: https://travisalee.com
🔗 LinkedIn: https://www.linkedin.com/in/travisalee/
🌐 Website: https://3dmailresults.com
📘 Get his book: https://travisalee.com
🔗 LinkedIn: https://www.linkedin.com/in/travisalee/
🎙️ Host
Reed Hansen – Chief Growth Officer, MarketSurge
📅 Book a strategy session: https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw
🌐 Website: https://marketsurge.io
🎧 Podcast: Inside Marketing with MarketSurge
Reed Hansen – Chief Growth Officer, MarketSurge
📅 Book a strategy session: https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw
🌐 Website: https://marketsurge.io
🎧 Podcast: Inside Marketing with MarketSurge
Creators and Guests
Host
Reed Hansen
Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients.
