From Broke to a Multi-Million Dollar Law Firm: How Matt Hines Built a Brand That Lasts
🚀 In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Matt Hines, founder of Hines Law — one of Georgia’s most recognized personal injury law firms. But Matt isn’t just an attorney — he’s a serial entrepreneur, marketing strategist, and leader who’s built a high-trust service brand in one of the toughest markets around.
From pounding pavement and hand-placing yard signs to scaling a multi-location law firm, Matt reveals what it reallytakes to grow a business from scratch. You’ll hear how he overcame early financial struggles, avoided burnout, and built a thriving, reputation-driven brand that continues to expand through smart marketing and relentless execution.
💡 What You’ll Learn in This Episode:
• How Matt turned his small solo practice into one of Georgia’s top legal brands
• Why personal connection and face-to-face networking still outperform expensive ads
• How he balances being both a practicing lawyer and a business leader
• Where AI is transforming his firm — and where it still can’t replace human touch
• How podcasting helps elevate trust, visibility, and long-term brand equity
• The simple mindset shift every entrepreneur needs to scale faster: Stay busy.
• How Matt turned his small solo practice into one of Georgia’s top legal brands
• Why personal connection and face-to-face networking still outperform expensive ads
• How he balances being both a practicing lawyer and a business leader
• Where AI is transforming his firm — and where it still can’t replace human touch
• How podcasting helps elevate trust, visibility, and long-term brand equity
• The simple mindset shift every entrepreneur needs to scale faster: Stay busy.
🎯 Key Highlights:
✅ Turning early financial fear into long-term business discipline
✅ The “80% AI Rule” — where automation wins and where it fails
✅ Why real growth happens when you talk to people, not at them
✅ Using podcasting and media to humanize a professional brand
✅ Turning early financial fear into long-term business discipline
✅ The “80% AI Rule” — where automation wins and where it fails
✅ Why real growth happens when you talk to people, not at them
✅ Using podcasting and media to humanize a professional brand
🎧 Whether you’re a lawyer, founder, or marketer trying to grow smarter, this conversation will light a fire under your business strategy.
📈 At MarketSurge, we help you turn tools into systems — and systems into growth.
If you want automation that feels personal and performs like a team of 10, you’re in the right place.
If you want automation that feels personal and performs like a team of 10, you’re in the right place.
🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🎯 Book your 15-minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Connect with Matt Hines
⚖️ Law Firm: https://hineslaw.org/team/matthew-c-hines/
🎙️ Podcast: https://hinesonair.com
⚖️ Law Firm: https://hineslaw.org/team/matthew-c-hines/
🎙️ Podcast: https://hinesonair.com
🔗 Useful Links
🌐 MarketSurge Website: https://marketsurge.io
📘 MarketSurge Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 MarketSurge LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 MarketSurge on X / Twitter: https://x.com/marketsurging
🎙️ Inside Marketing with MarketSurge Podcast: https://marketsurge.transistor.fm/
🌐 MarketSurge Website: https://marketsurge.io
📘 MarketSurge Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 MarketSurge LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 MarketSurge on X / Twitter: https://x.com/marketsurging
🎙️ Inside Marketing with MarketSurge Podcast: https://marketsurge.transistor.fm/
Creators and Guests
Host
Reed Hansen
Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients.
