Data-Driven Growth: Paula Chiocchi on B2B Marketing, AI & Building Clean Data Pipelines
π Tired of wasting money on bad data? In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Paula Chiocchi, CEO & Founder of Outward Media
, to talk about how high-quality B2B data fuels precision marketing, personalization, and ROI.
, to talk about how high-quality B2B data fuels precision marketing, personalization, and ROI.
With 25+ years of experience and one of the industryβs largest B2B databases (140M+ contacts, 18M+ businesses, 95% email accuracy guarantee), Paula shares her insights on how the right data strategy transforms campaigns from hit-or-miss to revenue machines.
π‘ What Youβll Learn:
β’ The hidden pitfalls of βdirty dataβ and how they destroy ROI
β’ Why a 95% accuracy guarantee on email contacts is a game-changer
β’ How AI is reshaping data hygiene, targeting, and campaign measurement
β’ Smart ways to combine first-party data with third-party insights for maximum lift
β’ The hidden pitfalls of βdirty dataβ and how they destroy ROI
β’ Why a 95% accuracy guarantee on email contacts is a game-changer
β’ How AI is reshaping data hygiene, targeting, and campaign measurement
β’ Smart ways to combine first-party data with third-party insights for maximum lift
π Key Highlights:
β Why cookie-based targeting is fading β and what replaces it
β How to double or triple conversion rates with intent data overlays
β The truth about email deliverability, open rates, and fighting false signals
β What marketers need to know about compliance with GDPR & CCPA
β Why cookie-based targeting is fading β and what replaces it
β How to double or triple conversion rates with intent data overlays
β The truth about email deliverability, open rates, and fighting false signals
β What marketers need to know about compliance with GDPR & CCPA
π Connect with Paula Chiocchi:
π LinkedIn: https://www.linkedin.com/in/paula-chiocchi/
π§ Email: paula@outwardmedia.com
π Website: https://outwardmedia.com
π LinkedIn: https://www.linkedin.com/in/paula-chiocchi/
π§ Email: paula@outwardmedia.com
π Website: https://outwardmedia.com
π At MarketSurge, we help founders, agencies, and brands turn tools into systems β and systems into growth. If youβre ready for automation that feels personal and performs like a team of 10, youβre in the right place.
π§ Want to see how it works?
π― Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
π― Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
π Useful Links
π MarketSurge Website: https://marketsurge.io
π Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
πΌ LinkedIn: https://www.linkedin.com/company/marketsurgeio
π¦ X / Twitter: https://x.com/marketsurging
ποΈ Podcast: https://marketsurge.transistor.fm/
π MarketSurge Website: https://marketsurge.io
π Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
πΌ LinkedIn: https://www.linkedin.com/company/marketsurgeio
π¦ X / Twitter: https://x.com/marketsurging
ποΈ Podcast: https://marketsurge.transistor.fm/
Creators and Guests
Host
Reed Hansen
Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients. β
