Why Most Agencies Fail: No-BS Marketing with Ivan Janku, Digital Rocket
In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Ivan Janku, CEO of Digital Rocket, the agency famously allergic to marketing waste.
Ivan and his team have helped e-commerce and SaaS brands generate over $250M in client revenue by fixing profit leaks across ads, CRO, email, and tracking. What makes Digital Rocket different? Their No-BS Guarantee: If they donβt deliver, you donβt pay.
This conversation is raw, practical, and unapologetically focused on what actually makes money.
π‘ What Youβll Learn:
β’ Why most agencies fail by working in silos
β’ The most common profit leaks killing e-commerce and SaaS brands
β’ Why ROI is one of the most overrated marketing metrics
β’ How bad tracking breaks attribution and decision-making
β’ What founders should audit before scaling ad spend
β’ How Ivan allocates ad budgets across Meta, Google, TikTok, and SMS
β’ Why systems and checklists beat βrockstarβ marketers every time
β’ The most common profit leaks killing e-commerce and SaaS brands
β’ Why ROI is one of the most overrated marketing metrics
β’ How bad tracking breaks attribution and decision-making
β’ What founders should audit before scaling ad spend
β’ How Ivan allocates ad budgets across Meta, Google, TikTok, and SMS
β’ Why systems and checklists beat βrockstarβ marketers every time
π Key Highlights:
β
No-BS Marketing β Why Ivan only gets paid when results show up
β The Leaky Bucket Problem β Where revenue disappears between ads and conversion
β Mobile UX Blind Spots β Why desktop-first thinking costs brands millions
β Tracking Before Tactics β Why server-side tracking is non-negotiable
β Channel Strategy Reality β Matching platforms to buying behavior
β Systems > Talent β How checklists scale agencies without chaos
β The Leaky Bucket Problem β Where revenue disappears between ads and conversion
β Mobile UX Blind Spots β Why desktop-first thinking costs brands millions
β Tracking Before Tactics β Why server-side tracking is non-negotiable
β Channel Strategy Reality β Matching platforms to buying behavior
β Systems > Talent β How checklists scale agencies without chaos
π§ About the Guest
Ivan Janku is the CEO of Digital Rocket, a performance-driven growth agency helping e-commerce and SaaS brands eliminate wasted ad spend and scale profitably. Known for his direct style and obsession with accountability, Ivan has built Digital Rocket around systems, audits, and real business outcomesβnot vanity metrics.
π Company Website: https://digitalrocketads.com
π LinkedIn: https://www.linkedin.com/in/ecommerce-megalomania/?originalSubdomain=rs
π LinkedIn: https://www.linkedin.com/in/ecommerce-megalomania/?originalSubdomain=rs
π At MarketSurge, we help you turn tools into systems β and systems into growth.
If you want marketing automation that feels personal and performs like a team of 10, youβre in the right place.
If you want marketing automation that feels personal and performs like a team of 10, youβre in the right place.
π§ Want to talk strategy or see it in action?
π― Book your 15-minute Value or Free Coffee Call:
π https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
π― Book your 15-minute Value or Free Coffee Call:
π https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
π Useful Links
π Website: https://marketsurge.io
π¦ X / Twitter: https://x.com/marketsurging
πΌ LinkedIn: https://www.linkedin.com/company/marketsurgeio
ποΈ Podcast: https://marketsurge.transistor.fm/
π Website: https://marketsurge.io
π¦ X / Twitter: https://x.com/marketsurging
πΌ LinkedIn: https://www.linkedin.com/company/marketsurgeio
ποΈ Podcast: https://marketsurge.transistor.fm/
Creators and Guests
Host
Reed Hansen
Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients. β
