The ROI of In-Person & High-Quality Events with Ashlee Nelson
Digital channels may dominate the marketing playbook, but nothing replaces the impact of a well-crafted, in-person experience.
This week, I sit down with Ashlee Nelson—event strategist, experience curator, and founder of Curated by Ashlee
—to dig into why live, high-quality events are still one of the smartest moves you can make for your brand. Even better? She shares how to actually calculate their ROI so you can prove the value to your team, clients, or investors.
—to dig into why live, high-quality events are still one of the smartest moves you can make for your brand. Even better? She shares how to actually calculate their ROI so you can prove the value to your team, clients, or investors.
Here’s what you’ll learn:
💡 Why face-to-face connection builds trust faster than any ad campaign
💡 How to design events that deliver unforgettable experiences and measurable results
💡 A practical framework for calculating ROI (beyond ticket sales)
💡 The most common mistakes businesses make with events—and how to avoid them
💡 Why face-to-face connection builds trust faster than any ad campaign
💡 How to design events that deliver unforgettable experiences and measurable results
💡 A practical framework for calculating ROI (beyond ticket sales)
💡 The most common mistakes businesses make with events—and how to avoid them
📈 At MarketSurge, we help you turn tools into systems—and systems into growth.
🔗 Useful Links:
🌐 Website: MarketSurge.io
📘 Facebook Page: facebook.com/profile.php?id=100035121171654
💼 LinkedIn: linkedin.com/company/marketsurgeio
🐦 X / Twitter: x.com/marketsurging
🎙️ Podcast: Inside Marketing with MarketSurge
🌐 Website: MarketSurge.io
📘 Facebook Page: facebook.com/profile.php?id=100035121171654
💼 LinkedIn: linkedin.com/company/marketsurgeio
🐦 X / Twitter: x.com/marketsurging
🎙️ Podcast: Inside Marketing with MarketSurge
Creators and Guests
Host
Reed Hansen
Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients.
