The Biggest Mistake in Digital Marketing (And How to Fix It) w/ Gil Golan

In this episode, we sit down with Gil Golan, founder of Zenith Marketing Group, to dive deep into what it really takes to grow your business online β€” without fluff, false promises, or funnel fatigue.
From avoiding rookie mistakes in digital strategy to balancing AI with human creativity, Gil drops gold for business owners, marketers, and founders who want measurable marketing results.
πŸ’‘ What You’ll Learn:
β€’ Why most brands mess up digital marketing from the start (and how to fix it)
β€’ Which social channels actually make sense in 2025
β€’ The right way to use AI for speed and quality in content
β€’ How to set realistic expectations in SEO, PPC, and brand building
πŸ‘‰ Key Highlights:
βœ… Strategy First – Why jumping into SEO or PPC without a clear goal is a money pit
βœ… Platform Smarts – The platforms to use for different industries (yes, TikTok and Meta both have their place)
βœ… AI as Assistant, Not Authority – Where Gil sees ChatGPT working with humans, not replacing them
βœ… Personal Brand vs Business Brand – How Gil balances building trust with his name and his agency
🎯 Connect with Gil Golan
πŸ“§ Email: gil@zenithmarketinggroup.com
🌐 Website: zenithmarketinggroup.com
πŸ”— LinkedIn: Gil Golan on LinkedIn
πŸ“Έ Instagram: @ggolan23 & @zenithmarketinggroup
πŸ“ˆ At MarketSurge, we help you turn tools into systems β€” and systems into growth.
If you want automation that feels personal and performs like a team of 10, you’re in the right place.
🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
πŸ”— Useful Links
🌐 Website: https://marketsurge.io
πŸ“˜ Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
πŸ’Ό LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
πŸŽ™οΈ Podcast: https://marketsurge.transistor.fm/
Subscribe for weekly marketing insights, tech trends, and bold business conversations β€” all without the BS. Let’s scale something legendary. πŸ’₯
#digitalmarketing #marketingpodcast #gilgolan #zenithmarketing #marketsurge #seo #socialmedia #aiinmarketing #contentstrategy #founderinterviews #InsideMarketing

Creators and Guests

Reed Hansen
Host
Reed Hansen
Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients. ​
The Biggest Mistake in Digital Marketing (And How to Fix It) w/ Gil Golan
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