The 10 Pillars Every CPG & Beverage Brand Needs to Scale πŸš€ | Debbie Wildrick

In this episode of Inside Marketing with MarketSurge, we sit down with Debbie Wildrick β€” the Queen of Beverages. With 30+ years of experience across giants like 7-Eleven and Tropicana plus advising hundreds of startups, Debbie shares her 10 Pillars Framework for building successful CPG and beverage brands.
Whether you’re launching your first product or scaling an established brand, this is a masterclass in product-market fit, storytelling, and execution that you don’t want to miss.
πŸ’‘ What You’ll Learn:
β€’ How to identify real market opportunities (vs. just β€œcool ideas”)
β€’ The importance of product differentiation in crowded markets
β€’ Why marketing and sales must align from day one
πŸ‘‰ Key Highlights:
βœ… Pillar 1: Market opportunity & consumer need β€” how to spot the gap
βœ… Storytelling strategies that give your brand meaning on the shelf
βœ… The biggest mistakes Fortune 500s and startups both make (and how to avoid them)
πŸ“ˆ At MarketSurge, we help you turn tools into systems β€” and systems into growth. If you want automation that feels personal and performs like a team of 10, you’re in the right place.

Debbie's 10 Pillar Framework: https://debbiewildrick.com

🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
πŸ”— Useful Links
🌐 Website: https://marketsurge.io
πŸ“˜ Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
πŸ’Ό LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
πŸŽ™οΈ Podcast: https://marketsurge.transistor.fm/

Creators and Guests

Reed Hansen
Host
Reed Hansen
Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients. ​
The 10 Pillars Every CPG & Beverage Brand Needs to Scale πŸš€ | Debbie Wildrick
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