Inside Marketing with MarketSurge

Welcome to Inside Marketing
With Market Surge.

Your front row seat to the
boldest ideas and smartest

strategies in the marketing game.

Your host is Reed Hansen, chief
Growth Officer at Market Surge.

Reed: Hello and welcome again to
Inside Marketing with Market Surge.

Today I am excited to have
Peyton Willfully as my guest.

Peyton Willfully is a co-founder of All
Tales, an innovative self-publishing

platform that blends writing,
illustrating formatting, and print

on demand into a single user-friendly
hub, connecting storytellers with

readers hungry for their work in his
day job in residential roofing sales.

He combines strong people skills
with hands-on blue collar expertise.

His favorite written stories include
those found in the Bible and the

Book of Mormon, as well as Alexander
Dumas's, the Count of Monte Kristo.

His real passion, however,
is onscreen storytelling.

His favorite films are, life is Beautiful.

The Original Lord of the Ring's
trilogy and the Planet of

the Apes Saga, very unique.

Uh, he lives in Knoxville, Tennessee
with his wife, and they're eagerly

awaiting their first child in June.

2025.

So not far from now.

Your life is about to change.

Peyton | AllTales: Yeah, we're
almost at exact, what's today?

The seventh?

Yeah,

Reed: right.

Peyton | AllTales: Due June 9th, so

Reed: Wow.

Peyton | AllTales: month out, you know,
and obviously due dates are just a guess.

So we'll

Reed: Wow.

Peyton | AllTales: see.

what happens.

Reed: Well, congratulations.

That's very, very exciting.

Um, and thanks for,
thanks for joining today.

Well, Peyton, let's start a
little bit with your origin story.

Tell us about how you,
you got to this point.

What inspired you to launch All Tales
and when did you realize that Story

Tale storytelling was your lane?

Peyton | AllTales: So I guess the only way
to really tell this is just to, is just

to tell the story and then I'll figure out
how to tell storytelling being in my lane.

I mean, always grew up making little
home movies and stuff like that.

Um, I don't, they're all lost to.

Tough forever.

Me and my neighbors across the street.

I think it was actually on their video
cameras too, so who knows if they kept it.

But you know, we'd make stupid
little 10 minute videos of, you

know, that we called a movie of some
stupid plot with, you know, kid, you

know, typical just kid things that
they think is funny and whatever.

Uh, so I've always liked telling
stories or making a visual product,

something that people enjoy.

but about.

Two, let's see.

Yeah, about two years ago.

Um, I got the urge.

I mean, what people might not know on
this podcast, and you can clip this

out if you don't like this, but the
fact that you and I are cousins, um,

and so I actually got two years ago
the urge to make a children's book

about our shared Grandpa, grandpa Kane.

Um, and so it wasn't, I wasn't
trying to make it to be.

You know, I wasn't trying to publish
it and trying to get sales or anything.

It was literally just gonna be
a, a link that we'd text to all

the family and be like, Hey, you
know, made this for you guys.

If you guys want it, great.

'cause I just wanted my, I was
really inspired by, by Grandpa

Kane and he, uh, let's see.

knowing who he was, just knowing his
story, knowing that he grew up in the

Great Depression, knowing that he fought
War ii, knowing that he, you know,

he, after, even after the war, he.

home and got his college degree, and
then he still went on a church mission

and he still got married and he still
served in the church a lot after that.

Like, just knowing I was related to
him made me not want to be basic,

made me not wanna be, uh, I wanted
my grandkids to brag, uh, brag about

me the same way I brag about him.

Right.

Reed: Yeah.

Peyton | AllTales: so I wanted
my kids and, you know, my nieces

and nephews and, and, and your
kids or whoever's kids, right.

To be able to know.

That's know, that's one of the, one
of the people who they come from.

hopes that, you know, who knows it.

Maybe just knowing that story allows them
to, uh, or not, maybe not allows them,

but it, it pushes 'em to do stuff that
they normally wouldn't have done that they

normally would've been too content to do.

Because, you know, it kind of like
a good pressure, like, Hey, I got

a, I got a name to live up to.

I got my grandpa was pretty cool.

I got, I wanna be, at least, I wanna
at least not be too, you know, too

much of a footnote compared to him
and, and the story of our family.

Right?

And so.

I went into looking to see if there's
like a all in one service, uh, that

provided writing, illustrating,
uh, everything all in one.

And there wasn't.

And so, and I'd written a book a couple
years ago, so I kind of was aware of that,

but I was just like, oh, maybe there's
like a specialized children's book one.

And at the time it was 2023, AI Image
Generation was starting to finally.

Not be a joke anymore.

It's finally not being like the, you know,
the, the classic one that people show is

Will Smith, they use him eating spaghetti
as like the, like the benchmarks of ai.

Yeah.

And so they show, like, the
first one was just like a, just a

monster, like a, like a fever, dream
nightmare type of thing, you know?

Um, and then obviously it's gotten better,
but you know, it was starting to get to

the point where it was getting better.

And so I was like, okay, you
know, I'll try to see about going

about making this with AI because.

I am just casually interested
in making this book.

This isn't like a, I'm not trying
to make a career out of this.

I'm not trying to invest hundreds of
dollars into an illustrator to do,

um, 'cause illustrators like they are
talented and they deserve to be paid

what they are worth, but a lot of
times what they're worth is far out of

budget for someone who's just casually
interested in making something right.

Reed: Yeah.

Peyton | AllTales: in, in the natural
order of things, of and, and creatives

being paid wages and, and whatnot.

There's a lot of stories and a lot of
potential work that is dying up until ai.

I think up until, that's one of the
things I think AI is beautiful about that

no one's ever talking about is that I
look at, like, I drive down, I live in

Tennessee and so there is a small little
Baptist church, little chapel somewhere

with a graveyard every a hundred yards.

Like it's just everywhere you go on
the back, on the back roads, you're

seeing chapels with, with graveyards.

And so it's, there's, I just look at
those, I'm like, dude, there is so much I.

stories not wasted.

Like they got to experience it and
they got to share it with the people.

Verbally, probably, but majority of
their life experiences, they didn't tell

their stories, they didn't write it down.

It's not preserved for their
family to have and ages, you

know, passed down, passed down.

And I think now with ai, what we're, what
we're really on the precipice of is having

it to where the extra, the, you know,
the extraordinary events in the average

person's life can be recorded forever.

than just being forgotten.

'cause the average person's
like, yo, I got a fricking a wife

and three kids and a mortgage.

I can't afford to pay this artist and
this, and I can't afford to publish this

and write this in a way that my kids,
you know, if I write it in a journal

shoot, we moved and we threw it away.

Gosh dang.

You know, like, it's just like, there's
so many cool stories, so many great

inspiring things that could change
the world because you know the next,

you know, Winston Churchill might.

Not be inspired because they didn't know
their, their, their grandpa's story.

Otherwise.

Then, you know, then, then what is now
available with, with the potential of ai.

And so anyways, there's a little
tangent there, but I went about trying

to make this children's book about
my, about our grandpa, and I realized

that AI was still, there's still a.

Big learning curve that you have
to kind of have, and you still

have the sub subscription fees.

You have to find the AI illustration, um,
you know, program that works best for you.

They're not all, definitely not
all created equal, um, very, they,

you know, big problems, consistency
of characters and yada y yada.

But eventually, after about 50, 60
hours of trial and error over the,

over a couple months of just, you
know, you know, here and there, I

was able, lemme pull it up here.

I actually should have, yeah.

I was able to make this book right here.

Let's try to get this right here so it's
not bleached out in my computer camera.

Um,

Reed: Nice.

Peyton | AllTales: the lighting
is not the best, but I was able

to make this book right here.

It says right here, you can't really
see it 'cause of the, the lettering

with the, with the glossy cover, but
you know the great life of Bobby Kane

and I was able to, uh, to make, you
know, a book telling his story, right?

You know, there's him on his
mission, there's him getting married

to grandma, but there's also the
problem that you'll see here.

Is that there's a difference in art style.

So like this one kind of looks like
the AI kind of got from one of those

cartoons on, on Nickelodeon or something.

This one looks like a 1950s cartoon,

Reed: Oh, interesting.

Peyton | AllTales: a, there was
this, and this is 2023, so this

is before, like now in 2025.

There's a lot more, lot more that
you can do for consistency of style.

You can, you know, you can include
reference style images or, you know,

theis are just way better with that.

So anyways, I got this book done
and I realized, I'm like, you know.

AI is only gonna get it better.

It's only ever going to get better.

Um, it's never going away.

It's an invention that whether
people like it or not, they can kick

against, kick against the pricks
all they want, but AI's happening.

Right.

And so I might as well, I,
and I kind of saw this as an

opportunity, kind of like the.

Kinda like the.com

boom, social media boom.

Um, I feel like the AI is
like the, the new boom, right?

It's so kinda like, Hey, get in now before
too many behemoths have control of like,

you know, too many umbrella companies own
a lot of, you know, and good luck, right?

And so, um, and so I was like, okay,
well I've already gone through the trial

and error and I kind of know how AI
wording, how you need to word stuff to get

certain results outta AI and all stuff.

I'm like.

just see if I can make a
little business out of it.

If I can automate this process and,
and find some, uh, you know, some

business partner who knows how to
do all the coding and stuff like

that, that I don't know how to do.

And me just see if we can do this.

So I, a year and a half, really it was me.

I was working with this guy Tim.

Um, Tim Capp.

He's a great guy, very
knowledgeable, very smart guy.

But I think he just kind of was
overcommitting himself a little bit to me.

And so he kind of was of
stringing me along a little bit.

But he is like, I could tell he wanted to
work with me, but he also just had his.

His current job obligations
and stuff and stuff like that.

So, you know, I was kind of butt hurt a
little bit at first, but then I thought

about, I'm like, dude, you know, he's,
this is a side project for him that he was

like, yeah, I can see the potential in it.

And so, um, Hey buddy.

So my dog is insisting I pet him.

Reed: Oh yeah, I get it.

Yeah, that's.

Peyton | AllTales: He's a
great He's a great, Pyrenees.

And so when they're, when they're
inside dogs, they insist on pets.

If they're outside, they're just out
protecting the farm, barking and whatnot.

But since we live in a
suburb right now, so.

Um, and so anyways, a year and a half,
um, kind of just conceptualizing,

drawing it up, making books
manually for family and friends.

Um, just, hey, reaching out.

Hey, I'm, I'm working on this business.

It's not nowhere near launch
yet, but I wanna make you a book.

And so I did one for like
my mission companions mom.

I did one for some girls I knew from high
school who had kids and just different,

just figuring out trial and error,
kind of biting time until AI was really

at a point to where it's like, hey.

Cop chop, let's get this
automated, let's get this going.

Reed: Yeah.

Peyton | AllTales: um, luckily I found
my co-founder Josh, and, uh, through

a mutual friend, and now Josh and I
are, Josh is a great software engineer.

And now we're working on, uh, on
creating this, this business here.

And, and I guess my, yeah, my passion
for storytelling kind of stems from

my childhood of, you know, wanting to
make stuff that people care to watch

to Now I'm like, well, I know people
care to know their family stories.

They care to know, you
know, their friends.

You know, fiction story that
they've, they've always said that

they wanna get around the writing,
but they never got around to it.

'cause it's because it's just a process.

Or another mar, you know, another
demographic is Dungeons and Dragons

communities to where like, they're coming
out with these great game campaigns.

Or I'm sure most of 'em like, dude,
this would make an awesome movie.

Honestly, that was a great one.

And they, they can turn it into a book
and try to, you know, you know, and

so there's just so many possibilities
with helping people tell stories.

And so that's a long-winded answer,
but that does lay a lot of the

base groundwork of who all tells
is what we're trying to do here.

Reed: Yeah, no, I love the intro and, um,
you know, the lot, lot of, lot of, uh,

directions we can go, but I, um, you know,
as you talked about, our, our grandpa, uh,

he did a great job, uh, documenting a lot
of his life experiences in story format.

Uh, you know, a lot of times.

Uh, you're left with a journal that
is like a daily record and it doesn't

really have like an arc, but, uh,
our grandpa had a real understanding

of what makes an interesting story.

You know, he, he had a lot, most of
his, most of the stories he wrote

down were like, funny, you know?

He, he was quite the joker and,
um, you know, and most of the

stories had like some, some
funny arc or, or they were like.

Centered around one thing like his,
um, you know, his, that, that tin

Lizzie, uh, model T that he had.

And, uh,

Peyton | AllTales: I'm not
familiar with that one.

Reed: yeah, I'll, I'll have
to dig that up, but, uh

Peyton | AllTales: one.

I think that my mom made this with your
mom, but it is like, he, uh, made a little

like story about this pumpkin thing, like
this giant pumpkin that he grew and he

made this like little kids, like just
goofy thing of him taking pictures of it.

Reed: oh,

Peyton | AllTales: what

Reed: yes,

Peyton | AllTales: do now?

Should I push it?

Should I roll it?

Reed: yes, I remember that.

I remember that.

Peyton | AllTales: a, we come
from a family of storytellers.

Reed: Yeah.

You know, and I mean, I think he's unique
'cause I've, I have other grandparents

that, um, didn't do the same thing.

And I do feel more connected to Grandpa
Kane because I, I have that record, so

Peyton | AllTales: Yeah.

Reed: obviously a lot of value in that.

Um, but, you know, so let,
let's, there's, there's several

things I wanna ask you about.

But first of all.

Um, so my audience, there are a
lot of, uh, business owners and,

and, uh, business marketers.

And, uh, I, I often tout storytelling
as a really important skill to have.

You know, I don't, wouldn't
say I'm an expert, but I think

I am talking to an expert.

What would you say are the
fundamentals of a great story?

Like what, you know, if, if, and say
if they wanted to work with you and

generate, you know, an all tales book,
what, what elements should be present?

Peyton | AllTales: That's a,
I'm definitely not an expert.

Just wanna have that as
a disclaimer as well.

I'm just a guy who has opinions.

I like movies for certain reasons.

Um, don't let this, don't
let this bookshelf fool you.

I've read probably about
5% of the books on there.

A lot of them are books that we've
collected from family or friends,

or like one of these, it just looked
nice and it was like 10 bucks.

I was like, ah, it'll
look at 'em on bookshelf.

I'll read it one day if the power
goes out, you know, I'll read it.

You know, so I, that's kind of the,
the irony of me starting this company

is I'm not much of a reader, but

Reed: Well, what do you, what do you
like in stories that you've liked?

You know, for instance,

Peyton | AllTales: Yeah.

So what I like in stories, well,
and, and I can base it off of

like my movies, I think movies

Reed: great.

Peyton | AllTales:
personally, I'm opinionated.

I like movies better than books.

I think they just tell stories better.

Why imagine it when you can watch it.

Reed: Sure.

Peyton | AllTales: and so, but
one thing that, that I would say

makes for a great story would be a.

I don't want to rant too much.

Trying to figure out my thoughts here.

So bear with me.

Reed: Yeah.

Peyton | AllTales: through here.

Um,

I think a few, there's a few
tenants that come up with,

with what makes a good story.

One should be a clear.

Clear, objective, clear, um, antagonist.

Whether the antagonist is an
actual person or a situation or,

or the, or the antagonist Is the
protagonist's own lack of skill in

one, you know, endeavor that they're
trying to do or something like that.

think there needs to be a clear problem.

I've, I've seen movies, I've,
I've read a couple books that.

I'm just kinda like, what's,
what's the point of this?

I, I know this is telling like,
a story, like not all, but not

all stories are created equal.

Like, I don't need to write down and
preserve my story today of how I, know,

went to the gym and I went and hopped
on the roofs and like, there's like,

yeah, it's technically a story, but
it's not really a story that anything.

It just kind of is like a,
a log of events, you know?

Reed: Sure.

Peyton | AllTales: so you don't
wanna have a log of events.

You wanna have a clear objective to
the story, uh, as well as I'd say.

The,

I would say the protagonist, uh,
needs to be necessarily relatable,

but at least understandable.

Reed: Hmm.

Okay.

Peyton | AllTales: I don't need to
relate to every, I don't need to

have, um, I don't need to have the
protagonist relate to me in, in, in way.

It could be, you know, it could
be a, you know, uh, an African

American lady in a wheelchair.

I have nothing in common with her.

Right.

You know, that, that face value.

But as long as I can, you know, I.

As long as I can relate to her
and the fact that she really

wants to start her business.

Like it could be, like there needs
to be something that's like, you

can clearly establish protagonist
traits and desires beyond just

their, their outward appearance.

Reed: Hmm.

Peyton | AllTales: and then, uh, most
importantly, to tell 'em a good story.

As I say that you need a good hook too.

Reed: Okay.

Peyton | AllTales: you need a good intro.

You need it for a good act one.

If it's a, if it's a long story,
if it's a short story, you need

a good hook, something that
will really grab the attention.

Something that would really
make them want to keep reading,

keep watching, keep listening.

Uh, because if you can't promise a good
result at the, you know, you can't promise

a good payout at the end of the story.

Especially in today's age when people
are so fast paced, they don't care

to spend their time listening to
something that they're not sure if

they're gonna get a good payout on.

Reed: Yeah.

Yeah.

No, that's, that's a,
that's a great point.

Yeah, you probably more so now than ever.

You have to be, you get to the point
quickly and you know, or get to the

hook very quickly or else they scroll
on, you know, and, and, um, you know,

and to that point, I've noticed you, I.

Have developed quite a following
and you do some great content on

social media and, uh, and, and most
of what I've observed is in the, the

short format, short video format.

Um, tell me a little bit about like
what, what you've experimented with,

what is working from generating
the video content to, um, promote

yourself and your business?

Um, you know, do you any
learnings along the way?

Any, anything that comes to mind.

Peyton | AllTales: Yeah.

Um,

to kind of convey the point,
what I'm gonna do here, I'll

Reed: Yeah.

Peyton | AllTales: second little thing.

I, I'm in, I'm in charge of the, uh, 11 to
15-year-old youth boys of, of my church,

Reed: Okay.

Peyton | AllTales: um, my.

reason why I'm saying this is
because with them, teenagers, they

don't really care for the gospel.

They don't really care too much.

A lot of times they're going
'cause their parents make them go.

Right?

Reed: Sure.

Peyton | AllTales: so my of attacking
them and addressing them in marketing,

really the gospel to them trying to find
out a way that connects and resonates

with them is, wanna make it fun first.

They're not gonna care if
they're not having a good time,

Reed: Right.

Peyton | AllTales: And so a lot of
people in the church will go, oh

gospel first, they'll, they'll come
and stay for the spirit, which, you

know, the spirit's great and all but.

They also have to be
wanting to feel the spirit.

They have to also be open to feeling it.

And so if they're coming,
they're just rolling their eyes.

They don't wanna be there,
they're not gonna do that.

So you gotta make it fun first.

And then you can talk about
the, the sus, you know, the,

the substance of it all right?

It's just

Reed: Right.

Peyton | AllTales: kids with dinner.

You gotta promise dessert at the end,
and then they'll eat their, they'll

eat their vegetables throughout.

And so same thing with,
with making content.

That's the reason why I bring this
up is 'cause the same thing with

making, making marketing content.

You can, of our competitors out there, um.

so confident what in our, in our, in
our trajectory and what we're doing and

our ability to succeed is because so
many of our competitors are, I see their

social media pages and it is dismal.

It's just like, you know, some
graphic with a book saying Mother's

Day sale here, it gets one,
like, right, and you know this.

And they have like, they have like.

50 followers, and they're, they're a
company that's been around for a while,

you know, and so I'm, see that and I'm
like, you guys are providing nothing of

value to, to the, to the medium where
you guys are, are, are posting this.

People don't go to social media to follow
their favorite corporations updates.

They don't,

Reed: Right.

Peyton | AllTales: go to
social media to, to be fricking

entertained on their time off

Reed: Yeah.

Yeah.

Peyton | AllTales: And so that's.

The tactic there where we're
going Now you said that we have

a good following on social media
that's very, very, very generous.

We are, we're working
on growing that still.

We are

Reed: Yeah.

Peyton | AllTales: working on growing
that, um, and following, especially

in this stage where we're at right
now, following doesn't matter as

much as we're trying to, especially
while we're trying to discover our.

Our niche, our, our, our tactics,
our ways, figuring out doing the data

analytics, f following, you know, going,
okay, we use this hook, this one, this

video, the, the drop off after the
hook goes way down after the hook.

So the hook was great, but our,
you know, we gotta have our

content be, you know, right.

So we're doing that.

We're trying to figure out our, our
way, you know, um, really look up to Mr.

Beast in that way.

He talks a lot about, um, about good
content, but ultimately, um, you have

to make stuff that people care to watch.

Right?

You can't just.

You're

even, even like in this
podcast here, right?

When I, when I clip this up and edit it
for my own stuff that I'm gonna post,

I'm not gonna try to reinvent the wheel.

I'm not, I'm not John Volta wearing
a cowboy hat or whatever, you know,

I remember he wore like cowboy
boots and then in the eighties

and then then like sales of cowboy
merchants went way up, right?

Like, I'm not a trailblazer,
I'm a nobody, right?

And so I need to do, I have a reputation.

Reed: Mm-hmm.

Peyton | AllTales: I need to do the proven
method, not what I think looks good.

What is visually getting
results on Instagram?

TikTok, um, YouTube.

Those are the three ones that we're
doing, that we're focusing on, and

so we're just trying to make content.

I'm like, okay, so for us,
we're telling stories, right?

We're, we're a storytelling platform.

We're a publisher,
publisher kind of people.

Their eyes glaze over.

When you say, I'm starting a publishing
company, we're a storytelling platform.

We're a user generated
content storytelling platform.

people can come to our website, come to
our platform, make stories, post them,

have other people comment, write 'em like
'em, buy 'em, you know, stuff like that.

Right?

So we're, we're, we're trying to, we're
kind of taking a little different avenue

of it, but ultimately all about stories.

The, the, you know, our company, we
wouldn't have a company if people didn't

care to hear or read or tell stories.

Reed: Yeah.

Peyton | AllTales: our content that we
are focusing our social medias on is.

Telling stories, telling and not just
like telling the stories of our clients.

Like that's, again, people don't want
to go to go to social media to see

success stories with little, like, do,
do do, do, do, do little like, like,

like like the cheap, you know, you
know, free stock image, stock music,

stuff that they play with a customer
sitting there going, I love all tales.

They were like, people
don't care to see that.

Reed: Right.

Peyton | AllTales: go to
social media to see that.

They follow.

I follow Red Bull.

Because Red Bull doesn't
post about their cans.

They post about cool adrenaline stunts
that I'm like, this is worth my time.

I'm taking a break from work.

This was worth it, right?

Reed: Yeah.

Peyton | AllTales: so I'm not being sold
to, although their logos everywhere,

I'm seeing some guy jump out of a
plane flying through H Loops, doing

what, you know, doing whatever, right?

And so same approach with making
content for all tales or making

content, whether you have whatever
business you have, you have to find.

Okay.

This is what people are, are consuming.

This is what people cannot get enough of.

This is what, this is why trends are
important to follow, not to, not to

live and die by them, but they're
important to kind of be aware of is you

need to follow and, and, and provide
people what they want and then slowly

steer them to what you're doing.

Reed: Yeah.

Peyton | AllTales: so we're, we're
telling stories like, I ha I, I'm,

I'm going the approach of kind
of barsol sports a little bit to

Reed: Okay.

Peyton | AllTales: it's, it's not
gonna be just me making content.

I like, as you've probably seen on some
of the stuff we're posting, I have.

A couple different people posting.

I have my buddy Ben, uh, my, yeah,
my buddy Brendan, he used to be

one of my, uh, football teammates.

Reed: Hmm.

Peyton | AllTales: Uh, he is an
inspiring filmmaker, so he's telling

stories, but they're short little
stories of did you know behind the

scenes that in this movie they did this?

Right.

So it's, it's kind of adjacent
to what he wants to do.

So that way, if he wants to shoot off and
do his own thing, Hey dude, succeeded.

Good for you.

You know?

Reed: Yeah.

Peyton | AllTales: and then I
have my friend Sydney, she's

trying to do her own stuff.

So she wants to do fantasy stories.

So we're working on a
way to do that, right?

And so.

Um, you have to provide the stuff
that people want to, to see, and you

Reed: Yeah.

Peyton | AllTales: you don't, you're
not, we're not fricking Mozart in a, in

a world where there's not much music.

And so

Reed: Yeah.

Peyton | AllTales: you're like,
oh, I'm gonna, I'm gonna trailblaze

and I'm gonna force this in here.

'cause no one's gonna watch it.

People are, are accustomed to what
they're used to, so you have to take

that, apply it in a way they're used
to, and then you can slowly turn it

into the way that benefits you or, or
your message or your overall goals.

So

Reed: Yeah.

Peyton | AllTales: that's, I'm a, you can.

Reed: That's fine.

You're a storyteller.

So, um, I, you know, and I've had,
I've had a similar experience, um.

W I've, uh, had this agency for just
over a year now, and, um, at first I was

trying to be helpful with my videos, like
show little product demonstrations and

like little cool facts and, and whatever,
not much, not much, uh, to, uh, to claim

for a number of views or, or engagement.

And so.

You know, over time I've gradually
evolved and I've, um, just

exactly like you were saying, um.

It, it, it is so important to tie
into like relative relevant events.

It's really important to be
entertaining and, uh, have a hook.

Um, you know, I think, uh, we do some
great job with these interviews and

I have a lot of interesting people
like you on these, um, interview

style podcasts, but my, by far, my.

Top podcast, which was just, it was
like a real rough one that I like.

It was just me talking to the camera solo.

But the title was AI 1 0 1, demystifying,
uh, uh, AI for business owners.

And, um, for whatever reason it is like.

A hundred times more views than, uh,
than anything else I've generated.

And it was like my worst.

So, um, you know, like definitely
tying into a trend, you know, I'm sure

there's, uh, a hundred times more Google
searches for, uh, ai, AI 1 0 1 even,

you know, than, than anything else.

So, um, no, I, I, I like.

I like your, uh, your experience
and, and I think that's, that's

helpful to, to, to learn from.

Um, so Peyton, tell me a little
bit about, you know, uh, you know,

part of your journey right now is
you're working full-time and you

are, uh, building all tales as you
go now, uh, is, is your intent to

eventually go full time with all tales?

Uh, is that the hope or.

Or would you like to maintain
it as a, like a side hustle?

Peyton | AllTales: Oh my, my hopes
and my wife, dude, my wife, really?

Um.

Loves and loves the fact
that I'm a visionary man.

I'm very, I'm a dreamer.

I, I, uh, I, I always think
I'm like, oh, that, yeah.

Then, then with this, then we can do this,
then we can do this, you know, and so I'm

not, I'm never a, I'm never a, Hey, I.

We got one thing, we're good.

It's, it's, it's provided
me some supplemental income.

It's good enough.

I'm always, how can I, how can
I, if, if there is to be built

upon it, I want to build upon it.

And so my goal of all tails
100% is to replace my day job.

I do with, with me doing roofing
inspection, sales, occasional repairs.

If the repairs simple enough, it's
a little bit more involved, we'll

have our crew do it just to make
sure that, you know, people who know

more than me are doing it right.

Reed: Mm-hmm.

Peyton | AllTales: and so
I just don't want to be.

In the blue collar field forever.

It's

Reed: Mm-hmm.

Peyton | AllTales: critical.

It's, it's a great field when
it comes to, um, consistency.

You'll never, ever run outta
work in a roofing, construction,

plumbing, anything like that.

Right.

But I also, I have this opportunity
with the current market as it is

with AI being such in its infancy
and with, you know, with my, my.

This business model that has gotten
some great validation and feedback

and just now we just need to execute.

Uh, I I would, I would, yeah.

I definitely wanna go full time into this
because I, I see I have a lot of really

big goals, um, with all tales to where I.

You know, I want us to be the
biggest, biggest publisher.

I want to outdo Amazon when it comes
to publishing because we, you know,

we're starting off with picture
story books, like children's books.

But we're gonna expand to chapter books,
to comic books, to mag, to all types of

things, all types of written publications.

Basically, we're gonna make it.

And then we're also, we're, we're
trying to make it to All Tales is

a, is the number one marketplace
to, for authors to sell their books.

'cause we are trying to
create an algorithmic, um.

Model that will help authors
get discovered better.

Right?

Not just a, not just a, a scrolling
through a massive list of things, but

like TikTok and Instagram and, and
Instagram reels and YouTube shorts.

You're seeing 'em one at a time, but
it's algorithmically recommended to

you based off of your inputs that
you put when you create your profile.

You know, we're trying to, we're trying
to do things slightly different with

proven models, and so that way it will,
it will succeed more and more and more.

and so I can't just do that.

Side, like, like that can't
just be a side thing I'm doing.

I'm doing all tails right now full time.

I'm just not making money.

And luckily my roofing schedule is, know,
the job I have that I've been blessed

to be in the position I have right now.

It is super flexible.

I just get a certain amount of leads
and a certain amount of inspections

and I can go to them whenever it's
convenient for me, as long as it's within

a certain, you know, a couple days.

And so I can make my schedule
work however I want it to work.

And

Reed: Awesome.

Peyton | AllTales: I'm.

Working both full-time while
still trying to be a good husband.

So that's the d that's the, that's
the hardest thing is trying to, it's

really easy to start a business if
you're a bachelor, you know, but

Reed: Sure.

Peyton | AllTales: you got, when you
gotta, uh, when you have a wife who

understandably will think that you'll
suck to, that you hate her and you don't

love her anymore, when you don't talk
to her for a week straight 'cause you're

too busy working, then you gotta do that.

But yeah, I'm, I'm trying to, trying to
make this a full-time gig because I just,

you gotta go fall, you gotta go all in

Reed: Yeah.

Peyton | AllTales: To quote, to quote a
wise, wise man, Ron Swanson from Parks

and Rec, never half-ass two things.

Whole ass one thing.

And so right now I am assing two things
with the intention of dropping one

of those and just doing all tales.

Eventually once I, when once I can
once a little bit of a salary enough

to, to keep a roof over our head.

Reed: Well, awesome.

You know, I, it, it's definitely
something, uh, you know, we can all see

your passion for it and, you know, clearly
it, it is something that our culture

needs more of, you know, effective means
to convey stories and preserve those.

And I.

I, I've always loved books.

Um, I prefer them to the e-reader or
to, um, you know, reading articles

online just because the tan, you know,
holding it in your hand, I, I feel

like it, you connect with it a little
bit more than, than the, the virtual.

And so I love what you're doing,
love the business model, and,

um, you know, I know you'll be
successful, so, you know, keep at it.

Um.

Now can you tell our listeners where they
can find you if they're interested in

learning more about your, uh, you know,
your, your yourself, or about all tales?

Peyton | AllTales: Yeah.

Um, it's, our domain is really simple.

All tales.com,

a little bit of a pricey one
'cause it's so simple, but

gotta do it because that's key.

You don't

Reed: Yeah,

Peyton | AllTales: you
don't wanna look off brand.

Reed: absolutely.

Peyton | AllTales: and then, uh, we
prefer, we prefer following on social

media right now, um, over anything.

We have a wait list that you can
join our, on our, uh, on our website.

But.

don't really check their emails.

Typically, you know, emails
are, are junk, right?

And so, um, join it if you want, we,
we will send you an email update,

but if you follow us in social
media, you'll also be notified.

But if you follow us in social media,
it just gives us more viewership,

more traction for the videos that
we are making so that we can expand

our reach have our launch when we
launch in a month and a half or so,

uh, we can, we can have our launch.

And then also just follow, you
know, shoot me a DM on there.

I run all the accounts Right now,
we don't have, I have some interns

here from the University of, uh,
Tennessee here in Knoxville, but

they're not running the social media.

They just help me with the,
right now with the busy work.

But, um, yeah, just shoot us a DM on there
if you want, if you have any questions.

Um, or you can email us as well.

Um, on, on our website, we
have our email on there.

We have contact information, so.

Reed: Perfect.

Well, uh, you know, I expect some,
some inbound traffic and, um, again,

thank you for joining us, Peyton.

You know.

And, um, I'm excited to learn
more and, uh, follow your journey.

So, um, we will be in touch and, uh, we'll
we will wrap it up, but thanks so much.

Peyton | AllTales: Thanks a bunch.

I know you had tons of questions on there
and because our rant, we only got to

like three of them, but I appreciate it.

Reed: Well, you know what's, I think
what's important is that you told good

stories, and that is, you know, like
I don't think completion is, or, you

know, having, uh, uh, Lord of the Rings
length interview is, uh, as important

as, you know, telling a few good stories,
and I think you've done a great job.

So thank you.

Peyton | AllTales: I appreciate it.

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