Inside Marketing with MarketSurge

Reed: Jamie, welcome to
the MarketSurge Podcast.

Can you give us the Jamie in
60 seconds elevator pitch Mom,

business boss, creative mastermind.

Who are you?

Jami Campbell : For sure.

I, uh, let's see.

I am a mom, um, mom and wife.

I feel like those roles, you
know, always kind of come first.

I have four kiddos and so I feel like
I am in the phase of life where I'm

chauffeuring kids around all of the time.

Um, yeah.

And I work here at Markets.

Surge in, uh, marketing role and website
development and content creation and

wear many hats, uh, with my role here.

But then I also own
Jamie Campbell Interiors.

so I specialize in residential,
um, interior design, space

planning, furniture, um, sourcing,
started my business in 2022.

So, um, definitely busy,
but yeah, that's who I am.

Reed: Well, that's a, that's a
great overview and, and Jamie,

we're so delighted to have
you as a member of the team.

Uh, you joined us last year and
have had a big impact on, um, you

know, I'd say in particular the most
visible is our social media content.

And, um, we've done such
a great job with that.

Um.

Can I ask you, you described about a dozen
different roles you have in your, your

life, professional and personal, and um,
you know, that probably requires a lot

of juggling and, uh, time management.

What is the wildest multitasking
moment you've had recently?

Jami Campbell : Yeah,
that's a great question.

Um, I feel like even more
than multitasking, I'm one

of those people where I.

I have to like, get in the
zone of whatever it is that

I'm doing and have to focus in.

Um, so even more so than
than multitasking, I do think

it's more time management.

Reed: Okay.

Jami Campbell : so whether that is,
you know, I focus on market surge

in the morning and early afternoon.

And pour myself into that role
after I get kids off to school.

Um, it is super helpful being able to
work from home because I can start the

dishwasher or throw in a load of laundry,
you know, when I take little breaks.

Um, so I'm able to do that, um,
you know, and then pick up the kids

from school and then I dive into
my design world and have to get.

Totally in the zone for that.

Um, and devote myself to that
until it's time to cook dinner.

Um, and then run kids around,
you know, all evening.

But I would say in the summer
when the kids are home, know,

trying to keep them entertained.

Um, I remember last summer like
trying to take a kid to volleyball

camp, opening up my computer and
kind of working on the go while, you

know, she's doing volleyball camp.

Um.

you know, just like doing many things at
one time and scheduling my day so that

it's kind of planned, I do better with
a, with a plan where, okay, I'm gonna

work on this during this section of the
day, then I've gotta run a kid to camp.

Or practice or whatever.

And then I'm gonna come back and then
I'm gonna focus on, um, the next thing.

So, um, you know, it's, it's multitasking,
but I do think it's probably time

management more than anything else.

And, um, just having
some structure to my day.

Reed: Well, that's great.

And you know, I think your, uh, time
management and project management

skills have been, uh, very noticeable.

You know, those are things that I
personally struggle with and especially

like seeing things, things through, I.

Uh, to completion.

And so, um, you know, your ability
to do that has been really valuable

for, uh, for, for MarketSurge.

Um, you know, so let's talk a little
bit about your, your business.

You know, and I find that fascinating
that, uh, you know, you have

your interior design business.

Um, tell me a little bit about that.

How did, how did it begin?

You know, why did you decide that you
wanted to be in business instead of, um.

You know, just keep it as a hobby.

Um, tell us a little bit about that.

Jami Campbell : Yeah.

Um, so professionally I have a, I
have dual degrees, one in marketing

and um, one in communications.

And so professionally I had
always, that's what I had done.

You know, not everybody ends up
working in whatever they got a degree

for, and I always felt like I was
kind of one of those anomalies where.

I was like, I was actually
doing what I got a degree for.

and I love marketing and, um, you
know, professionally it was great.

But then, um, I felt called to stay
home and raise babies when, you know,

I had several little ones at that
time and my husband and I decided that

that was gonna be best for a season.

design has always been a part of me.

I was the weird kid that, um, my, my
friends, if their desks were messy

in elementary school, like if we
had indoor recess, I wanted to go

and organize their desk for them.

Um, my good friend Tara, whom, you know,
she was of those, she's super creative.

Um, but you know, she was
one of those, I'm like.

Tara, let me organize your desk for you.

Let me, you know, put it back together
and make it look good and all the things.

Um, so, you know, despite always
being in marketing and in.

the corporate world, professionally, I
always, I helped friends and family with

design projects and stuff on the side.

I just had a, had a natural eye for it.

People knew it and, but you know, it
was just kind of a hobby or something

that I would help people out with.

but, uh, my husband and I decided that
we bought some acreage and we were

going to build our own custom home.

And I poured myself into, you know,
this, I was so excited, poured myself

into where, you know, I really, I got to
create every corner of my home and, um.

was so fun.

I don't know if I'll ever do it again.

I literally put blood, sweat, and
tears, um, into, into this house

and building it, but it turned out.

Great.

And, um, you know, my builder, he
would kind of tease me in the process

and he's like, you know, I've never
built a home that I have gotten so

many calls from people seeing my
sign in the yard as it was going up.

And I've never gotten so many
calls of people like wanting to

buy it before it was even finished.

And, you know, I feel like that just
helped build my confidence and, um.

I was like, I'm gonna do this thing.

I'm, I'm going to launch it.

I'm gonna put myself out there.

I'm gonna be vulnerable.

It may not work.

And um, that's okay, but I feel
like I'll regret it if I don't just

kind of take that leap of faith.

and so I did, and it, you know,
we're going into year three

and it is growing every year.

Um, it takes time to build
something from the ground up.

Um.

All of, I'd say 98% of my
clients are all referrals and

I, you know, that thrills me.

feel like it says something about
my work and, um, you know, I've been

learning as, as I go, but it's been a
great thing and pushed me to get outta

my comfort zone and, and all of that.

So, um, I do come from a
family of entrepreneurs.

Reed: Oh, great.

Yeah.

Jami Campbell : My great-grandfather
started the first radio stations in

the state of Kansas and Missouri.

And then my grandpa took that
over and then my dad, you know,

that's what he has done his whole
life is run the radio stations

that my great-grandfather started.

So, um, you know, and then my dad
has like opened up businesses in

the cell phone world and um, an
electronic store and I feel like he's

kind of my, the serial entrepreneur.

Um.

But yeah, so I've, I've always seen, you
know, families start, new businesses,

work hard, you know, I knew that in
order for it to be successful, I, I was

gonna have to really be ready to work.

Um, but, and so I did it.

I feel like, you know, even though
I'm maybe am not following in the

family line of, um, owning a radio
station and, and that kind of thing.

You know, I've taken my spin on, uh,
my maiden name, you know, the McKinney

Entrepreneurship blood, and, um, you
know, by opening up my own business.

So it's been a ride.

It's been good.

Reed: That's awesome.

Well, uh, obviously, you know, design and
takes a, a real eye and, and a style, you

know, can you tell, tell us a little bit
about where, how you develop that style?

Or do you have influences, you
know, people you look to for.

You want an aesthetic angle?

Jami Campbell : Yeah.

Um, I'm al you know, I always get inspired
by other designers and, um, and honestly

even having the confidence to launch this
business without a formal degree in it.

There are so many designers out there who
have blown up and had so much success and

they did not have any formal training.

Um, Yeah, so I, I feel like I get
my inspiration from other designers.

Pinterest is always great.

Reed: Okay.

Jami Campbell : so many of my clients,
you know, I work with a variety

of design aesthetics and styles.

Um, and so I always tell my clients
like, Hey, do you have a Pinterest board?

So,

Reed: Yeah.

Jami Campbell : put, put that
on my new client form and, and

show me what are you drawn to?

Even if I'm working on a kitchen
and it's a bedroom that you have.

You, you know, you've pinned
because you like the mood of

it or the vibe or something.

Like, I, I need that information.

Um, so Pinterest is great.

I love coffee table books,

Reed: Okay.

Jami Campbell : home,
um, coffee table books.

I love looking through those.

I always get inspired.

I feel like when I travel, you know,
whether it's I go into a coffee shop and

I love the tile on the bathroom floor,
you know, I'll take a picture of it and

my husband's like, what are you doing?

And like, oh, I'm just gonna save this.

I'm gonna save this for later.

I'm gonna come back to it.

Um, you know, and then nature.

you know, I can take, go somewhere and
take the colors, be inspired by the

colors around me, and, um, take that
back and incorporate it into a design.

So I feel like there's
inspiration everywhere.

Reed: That's, that's awesome.

Now, a lot of, um.

This made me think of a question, um,
that I didn't give you in advance.

So sorry if this throws you off.

But, um, a lot of professions like
doctors, lawyers, they, uh, have their

friends and family ask them for free
advice and, um, I can only imagine

that you probably get some of that.

What, what kinds of questions are
you asked and, and, um, you know,

are the, do you have any like quick
tips you'd give to somebody for free?

Jami Campbell : Yeah, for sure.

Um, I get, I do, I get asked for advice
all of the time, but I will say my

family, my friends, my clients, they all
understand that I have taken this from

a hobby to trying to make it my living.

Um, and so I feel like they're
pretty great about not abusing that.

Um, but you know, I love talk
like this is what I love.

I love making beautiful.

Spaces.

And so it's such a natural thing for
me to talk with people about anyway.

And I love seeing the joy that people
get from, know, refreshing their

home and it truly being the sanctuary
that I feel like home should be.

But yeah, so the tips that I
give, I, I tell people that, um,

one of the easiest places when
designing a room is to find a rug.

Find a rug that you love,

Reed: Okay.

Jami Campbell : use that as your starting
point and build your design from there.

Um, let that be the colors that you.

That you, you know, draw from,
um, art is another good one.

That's a great starting point when
you're gonna be designing a space, you

know, find that one piece that you love
and let the design flow out from there.

Um, help it to keep you, you
know, keep your colors in.

Like, if, if you're wanting a pillow
but the colors aren't in the rug, then

you know, you may love that pillow,
but it's not right for that space.

Um.

I think that mixing in, uh, you
know, a pop of greenery in every

space, whether that's a fae or
real, is always a good thing.

You wanna bring nature inside.

It helps a space just feel
more organic and peaceful.

So whether that's, you know,
a table lamp that is made from

an natural stone or you know.

Greenery or plants or whatever
that is, you know, trying to bring

the pop of green in and nature
in, um, is always a good thing.

And then, you know, I think that
good design can be done with a mix

of splurge pieces and save pieces.

And I try to always tell people that I,
you know, a good design should have both.

You should not have to go break the
bank on every single element of,

you know, a newly designed space.

So my clients are
surprised when oftentimes.

Uh, you know, my sourced spaces, you
know, they're gonna have maybe like

splurge on a sofa if that's where your
family is gonna hang out, where you

guys are gonna be watching movies.

You want a good quality sofa, it to
have a performance fabric that's easy

to clean, that you're not gonna freak
out if a kid spills something on it.

Um, but save on a light fixture.

know, no one's, and I have seen
people spend thousands and thousands

of dollars on light fixtures.

that's not something that
you're gonna be touching.

It's not gonna get a lot of wear and tear.

Like, it's just, it's up there
and it's, it's job is to be

beautiful and to give good light.

Um, you know, so light fixtures can
make a huge impact, but it's, it's

not one of those areas where you
really have to blow the bank on.

Reed: Okay.

That's, wow, that's a lot of good tips.

And by the way, I am the
opposite of design focus.

And, um, you know, so, you know,
I'm, I'm married to a woman that has

a pretty good eye and she kind of
inserts herself into, uh, spaces and,

you know, this tree over my shoulder,
that was a, it was a Liz thing and

you know any, yeah, I know if it.

Exactly.

And if it were up to me, it'd probably be
just a, uh, unfinished basement room here.

But you know, like a lot of
these things you see, they are

not, not my, not to my credit.

So, um, it's good, it's good to have, I,
I think surround yourself with people with

the, the complimentary skills you lack.

And, um, so that's,
that's, that's fantastic.

Um.

Have, can you tell us about any
specific projects that stick out in

your mind that, uh, were particularly
interesting or challenging or, um,

you know, any that that come to mind?

Jami Campbell : Yeah.

Um, let's see.

I did a basement finish last year.

Um, I actually got to
work with a builder on it.

Reed: No.

Great.

Jami Campbell : and the
clients were awesome.

They were so open to,
you know, being creative.

I.

Thinking out of the box.

Um, it, it was gonna be, have a
great kitchen bar area and then it

was gonna have a great media space.

And so we were talking about, you know,
how to really make it not feel like a

basement, which is always a challenge.

Um, and we added some beautiful beams
down there, but on the media wall.

It was really the, the, the way that it
was laid out, like this had to be the

media wall and it was gonna have a big,
huge TV on it, but it happened to be the

same wall that the electrical box was on,
and there was really no way around it.

And, you know, most builders would
literally just put like a cabinet

around it, and then you'd have
like this random little cabinet.

On the, on the wall.

Um, and I was really like, Ugh,
that's just gonna take away from it.

You know, we've got to think, I've
gotta think outside of the box

here and try to figure out a way
to disguise this electrical box.

Um, and so we ended up going with a
really cool, like readed wood wall.

And um, I was, I was talking with
a carpenter and I'm like, okay, I

think that we can build the wall out.

So that the wall is flush
with the electrical box,

Reed: Oh.

Jami Campbell : I think that we can use
the reed wood paneling that we're using

and do it right over the electrical box
so that there's still a door, but it's

flush with the wall and it's hidden.

And, you know, I think I was like,
I think we're gonna paint it black.

Um, and so I think that we can
kind of disguise it and, and

just have this hidden door.

And he was totally on board,
um, and he did his magic trim.

Carpenters are artists
like that is a true art.

It is a skill.

I totally appreciate it.

And, um, you know, the
end product was so cool.

You could, you could barely even tell the
cut lines where the electrical box was.

It just looked like this.

Super cool.

Um, you know, wall treatment, you
had the TV on there and the focal

point was not the electrical box.

Um, and the whole
basement turned out great.

It was beautiful.

that was just one of those challenges
that, you know, when it was all

said and done, I was like, yes.

We figured that out.

You know, it was creative.

I hadn't seen it done before.

Um, but, you know, working together
and, and coming together with the

trim carpenter and, um, my clients
trusting me, which is always huge.

Uh, we were able to give them a
really, really cool, finished product,

so worked around that challenge.

Reed: That's awesome.

Um, you know, I'd like to move on to
talk about your work at MarketSurge,

but, um, I, I wanna give you a
chance to give a, a plug what,

where, where can people find you?

Um, if they're interested.

I.

Jami Campbell : Yeah, my website
is jamie campbell interiors.com.

Reed: Okay.

Jami Campbell : and then you can also
find me on Instagram and Facebook,

just Jamie Campbell Interiors.

And, um, you know, in, in my world,
your portfolio is your social media.

That's been an adjustment for me

Reed: Okay.

Jami Campbell : not a huge.

media poster personally.

Um, and I feel like the first year
of my business, I was not great about

taking photos and like editing the
pho, you know, and putting, putting

all of my projects and stuff out there.

But I made that a goal for year
two and I did a much better job.

So yeah, my portfolio is on my
Instagram and, and Facebook pages.

You can see it on my website as well.

But, um, that's a great
place to see my work.

Reed: Awesome.

Well, um, you know, hopefully we
can direct some, some traffic your

way and, um, I'll include the,
the link in the notes to the, um,

the published version of this.

Um.

So, you know, obviously you work at
Market Surge and, and as you've described,

so many hats you wear in your, in
your life, even within market surge.

I, I think that's a mini, like a
microcosm of, of your life because,

um, you're definitely a utility player.

You do a little bit of everything.

Um, what are, what is your favorite like
hat to wear, um, or favorite assignments,

uh, within the, the MarketSurge role?

Jami Campbell : Yeah.

Um, I think that that has been,
you know, the, this role has, has

kind of surprised me with that.

I have done a little bit of
everything, which is awesome because

I feel like I've learned so much,
while becoming part of this team.

Um.

just, it's my history, but I
love the branding piece of it.

You know, I love saying, oh, Reid, I think
we need to stick with the same colors.

Or we, you know, I think we need
to, to u you know, use this logo.

Um, just making all of our landing
pages consistent and have a, have

a, this, a similar look and feel.

I really love that.

Um, and the website, you know, managing
the website, developing new landing pages.

working on content on, you know, we
offer so many different services and

really trying work on the copy and the
marketing to be succinct, but clear

and communicating, you know, that
information on social media as well, but.

Yeah, I think it's the branding
and, we've pretty much revamped

our website in the last year,

Reed: Yeah.

Jami Campbell : so that's been a huge
project, but that's been a project

that I've really enjoyed and, um,
you know, working with some of the

other members of our team on that.

And, um, I'm really proud of, of the way
it looks and the changes that we've made.

And, um, yeah, so branding and,
and, uh, the website development has

have been my favorite parts so far.

Reed: That's awesome.

Yeah, and you know, the website has
morphed along with I think, market surge

as a whole and, and it's almost like a,
a way to tell the story of where we came.

You know, if you look at where we
were with the website and it was

very focused on the software I.

And, um, you know, I think through a
lot of working together and figuring

out right design the right story to
tell, you know, we've been able to.

Portray that we are a services agency
and, um, you know, that, that we have a

whole portfolio of offerings and we're
not software first, we're service first.

So, you know, you've done
a great job with that.

And, and I think I remember, um, early on.

Um, you were asking me a lot of
questions about design and you

know, what, what did I like?

And, and, um, you know, in my mind I'm
thinking like I have a terrible design eye

and, you know, if it, if it were up to me,
it would, um, it would look really bad.

It would look like a 1990s level website.

And so.

Well, but what, you know, I think the
outcome has been, you know, I've, I've,

um, I, I have told you, you know, I
completely trust your design decisions.

Um, you know, let's talk about like the
concepts, but, you know, you've always

done a great job implementing those,
um, concepts into, uh, you know, the

graphics and the, the flow of the site.

And, um, it, it is, it is.

Interesting how, how
it all comes together.

You know, we, we've, I think we've done
a few iterations of what we've wanted

and then, so we've added services.

Um, that's been kind of a
challenge on how to, how to make

that look, um, usable visually.

But, uh, you know, you've, you've
done a great job with that.

And, you know, I, I obviously we're
gonna continue to evolve and, and

the website will evolve with it.

And, um, you know, it's, it's, yeah.

Yeah.

But so, so much has happened.

Um.

Do you think so, and it's totally okay
if the answer is no, but do you think

working at MarketSurge has helped your
personal business, like your, you know,

Jamie Campbell interiors, do you think
that has, you know, your work with us has

impacted your work with Jamie Campbell in
interiors, like the way you think about

marketing or, or anything like that?

Jami Campbell : Absolutely.

Absolutely.

Um, you know, I feel like, and we haven't
talked about this yet, but you know, uh,

there was that season where I stayed home
and, um, you know, it's, it can be a bit

intimidating, like getting back into, I.

Um, you know, having some jobs that
equal out to be a full-time gig.

Um, so there, there's some adjustment
there, but I feel like getting back

out there and learning new things,
I've been forced to learn so many

new, know, new software, um, new
marketing strategies, staying current

on what are the marketing trends?

What are people doing?

Um, ai, I mean, AI is huge and.

Um, learning, you know, learning
the ins and outs of AI and,

and how that can benefit market
surge in the ways that I use it.

Um, with market surge, I've then
been like, oh, well I can do this

with my business too, or, you
know, even our software and a, a

huge part of our, our software is
focusing on what you can automate.

And I'm a one man show.

It's just me.

You know, and so it has, it has
forced me to even look at my own

systems and processes and to think
about, okay, how can I automate this?

Like, how can I make this simpler
and easier for me so that I can

spend more time actually designing
my mood boards and designing spaces

and thinking through those things
rather than responding to new client

emails, you know, individually, each

Reed: Yeah.

Jami Campbell : or, um, trying reviews.

Reviews are humongous.

With my business, um, you know, I
almo, I I would say 90% of my clients,

even if they're referred to me by
a previous client, they're gonna

go and look at my Google reviews.

Um, you know, and we're big on that,
automating reviews, asking for reviews

in enhancing your online reputation.

Um, so I think there, there are.

So many ways that my role at Market
Surge and the growth that it has caused

me to just dive in and learn new things.

You know, we're, we're a small team,
um, and diving in and having to

figure things out on our, on my own,
um, you know, has definitely bled

into, uh, my design business as well.

Reed: Well, I'm, I'm glad to hear that.

And, you know, and I, I, your, your story
mirrors that of many of our clients.

Um.

You know, uh, we, we have a
whole range of clients, different

industries and, and situations.

You know, many are, uh, doing.

You know, part-time businesses, side
hustles, you know, they've got a full-time

job and they're doing, they're doing
something on the side and, um, uh, you

know, you know, or working non-traditional
hours, you know, that's more of a nights

and weekends, uh, uh, business for them.

But I, um.

You know, I, I think it, it would
be interesting to hear, do you

have any advice for people that are
balancing a career and, and, uh,

you know, a side business or side
project, um, you know, family life?

Do you have advice for people that.

Maybe don't come at this naturally.

Um, you know, are there, are there any
things that you would, uh, would wanna

share, you know, like maybe in retrospect
or, or, um, you know, what, what, what

do you think is the best practice?

Jami Campbell : I was thinking about
this question and I wish that I had just

like something brilliant, you know, some

Reed: Sure.

Jami Campbell : of advice that I just
thought was a total game changer.

And I, the, the thing that I
just kept coming back to was I.

I have been in a season where it's
just like work, work, work, grind.

Um, you know, I, I've, I have
consistent hours with market surge,

but my design business ebbs and flows.

There are some months where it's
slow and then there are other months

where it's super busy and that
doesn't take away that I still have

my role at Market Surge as well.

And so I've just been in this
season where, you know, you

cannot be afraid to work.

And if that means
opening up your computer.

You know, in bed when my husband's got
the sports on and I still wanna hang out

with him and be with him, but I've gotta
design, I've gotta finish or I've gotta

finish a newsletter for market surge
or whatever, opening up the computer

and doing those things in the evening.

Um, having.

Said that I think that my advice
would be like burnout is real.

Burnout can happen

Reed: Yeah.

Jami Campbell : you have to have a
Sabbath, like you have to, to make

prioritize rest so, I'm super type
A that I can just run myself ragged

until I burn out or until I run
my immune system down and I get.

Sick, you know, or whatever it is.

Um, but I am getting better the older
that I get in just remembering to take.

take time to rest and, um, to set my
phone down instead of looking at my phone,

look at my kids and give my attention.

Especially like my 7-year-old
is the most talkative child I've

ever been around in my life.

And I'm, I mean, I come from a big family,
so I've, I've spent my whole life kids

everywhere, you know, big families.

My mom's one of eight,
my dad's one of six, like

Reed: Oh.

Jami Campbell : the whole thing.

I'm one of four.

Um, and she just talks and talks
and talks and I can, she's really

good about, um, reminding me like,
Hey, mom, put, put your phone down.

I.

You know,

Reed: Sure.

Jami Campbell : um, I mean, even
yesterday, uh, I, I try to take

my kids on, we do this monthly
rotation where it's one-on-one dates

Reed: Oh, nice.

Jami Campbell : um, you know,
I, I take one of 'em and, you

know, I've got a 14-year-old boy.

So we do different things,
different things fill his bucket

than it does with my girls.

Um, but yesterday, uh, evening I took my
7-year-old and we went and got a pedicure.

You know, spring is here.

We needed some pretty toes.

To, to wear with our sandals.

And, um, I started to respond to
a couple of emails when we were

sitting there getting our toes done.

And she looked at me and
she goes, mom, no foam.

You know, so she calls me, she calls
me out on it, but it's in the most

sweet loving way because the only
reason she's saying that is just

'cause she wants to hang out with me.

And so it's, it's a good
reminder, just work, work, work.

Don't be afraid of the hard work,
but, you know, prioritize rest and.

Prioritize family, and it's okay to
put your phone down and to look at

your kids or your husband, you know,
rather than what email notifications

that you have, or Google Chat
notifications or whatever it may be.

Reed: Well, that's very sweet.

And I, um, you know, I, I'm a father.

My daughters are a little bit older.

They're 15 and 16 and, um, those
sweet moments are a little different,

a little bit further apart.

Jami Campbell : Yeah.

Reed: They're great girls, but, um, I,
I, they're, they're ready to break out.

So that's.

Jami Campbell : I was.

Reed: Um, well let you know we're,
we're approaching our, our time, but I

would, you know, I've really appreciated
all the, the experiences you've shared

and, and, and a good, great advice.

Um, let me, let me say, great.

Um, and let me ask you maybe, is there
something, a goal you are, you have for

this coming year or something you're, um,
focused on learning or developing, whether

it's personally or, or professionally?

You know, just something that,
uh, uh, that you're looking

forward to for the rest of 2025.

Jami Campbell : Yeah.

Um, you know, I, I am a person
who does New Year's resolutions.

I write them down, I put, I have
a note in my phone, and I try to

always have a mix of personal goals
as well as professional goals.

Um, personally, it is to continue that
monthly one-on-one rotation, on going on

dates with my kids, but also to try to
have a monthly date night with my husband.

Um, you know, and just.

Be sure that I'm prioritizing my
marriage and, and pouring into that.

Um, professionally, I want to
get better at utilizing ai.

I, I think AI can be scary.

I think it, um, you know, it's new and
I, I, I never wanna get to an age where.

It's new and seems overwhelming, and so
I just am like, eh, I'm not gonna use it.

You know?

Um, but it's, it's gonna change the game.

And, um, a you know, my, my role at Market
Surge was really the first time where I

was forced to, you know, start utilizing
some ai And I'm sure that I will continue

to do that in my role at Market Surge.

I wanna get better about doing
that in, um, my, my role as a

business owner and as a designer.

You know, there are some designers
out there who are now utilizing AI

and can give it certain prompts to
literally create their design, like

to create images of a remodeled
kitchen or whatever it may be.

Um, so I think my goal, who knows
if I'll, like, by the end of the

year, if I'll be able to do like a.

Full kitchen remodel, AI rendering,
but I at least wanna just, you know.

Still be making steps and, um, getting
more familiar with it and knowing how

to utilize it and knowing, you know,
which different AI software, um, things

out there are, um, are the best and, you
know, what's up and coming and, um, it's

gonna be interesting to watch it improve.

Uh, especially when it comes to graphics.

I do feel like the graphics initially.

We're not that great.

You know, the hands that have
like six fingers or whatever.

Or you can just

Reed: Or text.

Jami Campbell : an ai Yeah,
a photo from a mile away.

Reed: Yeah.

Jami Campbell : but it's only
gonna keep getting better.

And, um, so I think that's my goal, just
to continue to familiarize myself with it

and, um, figure out new ways to use it.

And, and both of my roles.

Reed: Well, that is a great
way to, uh, end things up.

You know, I, I obviously
we're big proponents of ai.

It's done a lot for
the, the business and I.

We're encouraging all of our
clients to, uh, be very familiar

with the new environment.

Um, you know, we, it's changing daily,
you know, every, every uh, every day.

There's some, some massive step forward.

So, um, good to be conversant in that.

Um, Jamie, you are a tremendously
valuable member of the team, and, and

so glad that you had a few moments
to, you know, talk with us and, um.

You know, this, this, you know,
we're really looking forward to

the future and, and glad you're
part of the team, so thanks.

Thanks for talking today.

Jami Campbell : Yeah, of course.

Happy to.