Inside Marketing with MarketSurge

How Top Leaders Land Roles Without Job Boards | Strategic Networking with Penny Pearl

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Penny Pearl, Founder & CEO of 2Actify, executive career strategist, and trusted advisor to technology leaders and PhD scientists navigating high-stakes career transitions.

With over a decade of experience guiding high performers into roles that truly fit, Penny breaks down why traditional job searching is broken — and what actually works instead.

This conversation goes deep on strategic networking, personal branding, and value proposition clarity, with practical frameworks you can use immediately — whether you’re an executive, emerging leader, or highly specialized professional.

💡 What You’ll Learn in This Episode:

• Why 85% of your job search should be networking, not applying online
• How to articulate your value proposition so others can advocate for you
• The role of behavioral science, nudge theory, and social proof in career growth
• How to uncover hidden job opportunities that never hit job boards
• Why AI shouldn’t replace human connection — and how to use it wisely
• How Penny helps clients land multiple offers in as little as 90 days
• How to measure ROI on yourself during a career transition

👉 Key Highlights:

✅ Strategic Networking – How to lead conversations that create outcomes
✅ Value Proposition Frameworks – Turn your experience into a repeatable story
✅ Hidden Job Market – Reach decision-makers before roles are posted
✅ Career ROI – Track progress, milestones, and confidence growth
✅ Executive Confidence – Learn how to “lead yourself” through transition

🧠 About Penny Pearl

Penny Pearl is the Founder & CEO of 2Actify and an executive career strategist who helps technology leaders and PhD scientists clarify their value, unlock hidden opportunities, and land roles that light them up. Her work blends behavioral science, strategic networking, and personal branding into a repeatable system clients use for the rest of their careers.

🔗 Connect with Penny:

📧 Email: penny@2actify.com

🌐 Website: https://2actify.com

📞 Free Discovery Call: Available via email (no pressure, real strategy)

📈 At MarketSurge, we help you turn strategy into systems — and systems into growth.
If you want smarter marketing, better positioning, and results that compound, you’re in the right place.

🧠 Want to talk strategy or see what’s working right now?
🎯 Book your 15-Minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

🌐 Website: https://marketsurge.io

🎙️ Podcast: https://marketsurge.transistor.fm/


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