How AI Is Rewriting Performance Marketing (And Why Creative Volume Wins) - Hikari Senju, Omnekey
🚀 Ready to see how AI is actually transforming performance marketing?
In this episode of Inside Marketing With MarketSurge, host Reed Hansen sits down with Hikari Senju, Founder & CEO of Omneky, an AI-powered creative platform helping brands generate, analyze, and optimize ad creative at scale.
Hikari is a trained computer scientist turned entrepreneur with a mission to bridge the gap between generative AI and measurable marketing performance. Under his leadership, Omneky has helped brands unlock higher ROAS by turning machine creativity into real business results — without sacrificing brand safety or strategy.
In this conversation, we dive deep into:
• Why traditional creative workflows are broken
• How AI-powered creative pipelines outperform “gut-feel” marketing
• The real truth about AI replacing designers (and why it won’t)
• How performance data should guide creative — not the other way around
• Why creative volume is now the #1 driver of ad performance
• The AI “creative feedback loop” every modern marketing team needs
• How generative AI adapts across cultures, platforms, and industries
• Why traditional creative workflows are broken
• How AI-powered creative pipelines outperform “gut-feel” marketing
• The real truth about AI replacing designers (and why it won’t)
• How performance data should guide creative — not the other way around
• Why creative volume is now the #1 driver of ad performance
• The AI “creative feedback loop” every modern marketing team needs
• How generative AI adapts across cultures, platforms, and industries
If you’re a marketer, founder, or growth leader trying to scale paid media without burning budget — this episode is a must-watch.
👇 Connect with Hikari & Omneky:
🔗 Omneky Website: http://www.omneky.com
🔗 Hikari on LinkedIn: https://www.linkedin.com/in/hikari-senju-63780199/
🔗 Omneky Website: http://www.omneky.com
🔗 Hikari on LinkedIn: https://www.linkedin.com/in/hikari-senju-63780199/
📍 About the Show
Welcome to Inside Marketing With MarketSurge — your front-row seat to the boldest ideas and smartest strategies in the marketing game.
Welcome to Inside Marketing With MarketSurge — your front-row seat to the boldest ideas and smartest strategies in the marketing game.
Hosted by Reed Hansen, Chief Growth Officer at MarketSurge, this podcast breaks down what’s actually working in marketing today — from AI and automation to performance strategy and growth systems.
🌐 Learn more about MarketSurge: https://marketsurge.io
🎯 Want to see how MarketSurge helps businesses grow smarter, faster, and louder?
👉 Book a strategy demo: https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw
🎯 Want to see how MarketSurge helps businesses grow smarter, faster, and louder?
👉 Book a strategy demo: https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw
Because your next breakthrough shouldn’t be a guess. 🚀
Creators and Guests
Host
Reed Hansen
Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients.
