From Nightclubs to Grammys: Marketing Lessons with Connor Treacy ๐ต๐ธ
Today weโre sitting down with Connor Treacy โ a marketer who has lived marketing from every angle: nightlife, music, politics, and big brands.
Connor doesnโt just talk theory. He builds movements.
๐ He co-founded Off Sunset, one of Los Angelesโs most exclusive nightclubs, pulling in $4M+ annually through scarcity marketing, celebrity partnerships, and event branding that transformed parties into cultural moments.
๐ At Universal Music Group, Connor contributed to Grammy-winning projects like Future Nostalgia and helped break artists into the mainstream by scaling grassroots campaigns.
๐ Beyond entertainment, heโs brought the same marketing savvy into politics, using digital outreach to drive voter turnout and real community engagement.
What sets Connor apart? He shares not just the wins, but the failuresโand the lessons behind them. His POV is simple but powerful:
โจ Great marketing isnโt about chasing hype. Itโs about aligning brand, timing, and audience to create results that last.
โจ Great marketing isnโt about chasing hype. Itโs about aligning brand, timing, and audience to create results that last.
This episode is packed with insights on:
- ๐ How to build exclusivity into your brand (nightlife secrets that apply to ANY business)
- ๐ต What entrepreneurs can learn from breaking a new artist into the mainstream
- ๐ณ๏ธ How political campaigns and product launches have more in common than you think
- ๐ Why connecting people is at the heart of marketing, no matter the industry
๐ Useful Links
๐ MarketSurge Website: https://marketsurge.io
๐ Facebook: MarketSurge Facebook Page
๐ผ LinkedIn: MarketSurge on LinkedIn
๐ฆ Twitter/X: @marketsurging
๐๏ธ Podcast: Inside Marketing with MarketSurge
๐ Book a Call: 15-Minute Value or Free Coffee
๐ Facebook: MarketSurge Facebook Page
๐ผ LinkedIn: MarketSurge on LinkedIn
๐ฆ Twitter/X: @marketsurging
๐๏ธ Podcast: Inside Marketing with MarketSurge
๐ Book a Call: 15-Minute Value or Free Coffee
๐ค Connect with Connor:
๐ Website: connortreacy.com
๐ฑ Socials: @theconnortreacy on Instagram, X, TikTok, LinkedIn
๐ Website: connortreacy.com
๐ฑ Socials: @theconnortreacy on Instagram, X, TikTok, LinkedIn
โจ Donโt Miss Out!
If youโre an entrepreneur, marketer, or creator looking to learn how to align your brand with your audience, this episode will give you real, unfiltered insights.
๐ Like this video if you got value
๐ Subscribe for more weekly episodes
๐ฌ Drop a comment with your favorite insight from Connor
๐ Subscribe for more weekly episodes
๐ฌ Drop a comment with your favorite insight from Connor
Creators and Guests
Host
Reed Hansen
Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients. โ
