From Likes to Leads: TikTok vs. Facebook vs. Google Ads for Your Photo Studio
In this video, we’ll break down how choosing the right ad mix—TikTok, Facebook, and Google Ads—helps your photography business capture awareness, nurture leads, and close bookings without chasing vanity metrics. Whether you’re a boutique portrait studio or a full-service wedding photographer, this is for you if you’re ready to scale up your marketing and sales the smart way.
💡 What You’ll Learn:
• Platform Roles & Stats – Why TikTok builds buzz, Facebook warms leads, and Google converts high-intent searchers
• Real-World Examples – How a studio booked 8 mini-sessions on TikTok and doubled lead gen on Facebook
• Data-Driven Best Practices – From CPM targets to CPC thresholds, plus A/B testing frameworks for continuous optimization
• Platform Roles & Stats – Why TikTok builds buzz, Facebook warms leads, and Google converts high-intent searchers
• Real-World Examples – How a studio booked 8 mini-sessions on TikTok and doubled lead gen on Facebook
• Data-Driven Best Practices – From CPM targets to CPC thresholds, plus A/B testing frameworks for continuous optimization
👉 Key Highlights:
✅ TikTok: 1.2B users, 95 min/day watch time, 1–2% click→booking rates
✅ Facebook: $0.97 avg. CPC, 12% click-to-reservation on carousel lead ads
✅ Google: 5.6B searches/day, 4–6% conversion on targeted search + Performance Max
✅ TikTok: 1.2B users, 95 min/day watch time, 1–2% click→booking rates
✅ Facebook: $0.97 avg. CPC, 12% click-to-reservation on carousel lead ads
✅ Google: 5.6B searches/day, 4–6% conversion on targeted search + Performance Max
📈 At MarketSurge, we help you turn ad spend into a predictable pipeline—using real data, not gut feel—to fill your calendar month after month.
🧠 Want to talk strategy or see it in action?
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🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/
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Creators and Guests
Host
Reed Hansen
Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients.
