Event Marketing, Storytelling & Business Resilience with Jessica Dalka (Chicago Planner Mag)
๐ Ready to rethink how events, media, and experiential marketing fuel real business growth?
In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Jessica Dalka, Founder & Editor-in-Chief of Chicago Planner Magazine, to unpack how storytelling, hospitality, and digital media intersect to build brands that truly resonate.
In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Jessica Dalka, Founder & Editor-in-Chief of Chicago Planner Magazine, to unpack how storytelling, hospitality, and digital media intersect to build brands that truly resonate.
Jessicaโs journey from advertising to hospitality to running her own publication is packed with lessons on resilience, innovation, and creating experiences that people donโt just attend โ they remember.
๐ก What Youโll Learn:
โข How Jessica turned a side project into a thriving digital media brand
โข The new role of experiential & in-person marketing post-pandemic
โข Why communication gaps create opportunity in events and business
โข The future of media, hospitality, and AI in shaping how we connect
โข How Jessica turned a side project into a thriving digital media brand
โข The new role of experiential & in-person marketing post-pandemic
โข Why communication gaps create opportunity in events and business
โข The future of media, hospitality, and AI in shaping how we connect
๐ Key Highlights:
โ The surprising link between hospitality training and entrepreneurial success
โ Why โunskilled laborโ doesnโt exist โ and why that mindset kills growth
โ How event planners and professionals in ANY industry can leverage media for impact
โ Crisis PR insights: what brands can learn from very public missteps
โ The surprising link between hospitality training and entrepreneurial success
โ Why โunskilled laborโ doesnโt exist โ and why that mindset kills growth
โ How event planners and professionals in ANY industry can leverage media for impact
โ Crisis PR insights: what brands can learn from very public missteps
๐ Connect with Jessica:
๐ LinkedIn: https://www.linkedin.com/in/dalka/
๐ง Email: jessica.dalka@chicagoplannermagazine.com
๐ Website: www.chicagoplannermagazine.com
๐ LinkedIn: https://www.linkedin.com/in/dalka/
๐ง Email: jessica.dalka@chicagoplannermagazine.com
๐ Website: www.chicagoplannermagazine.com
๐ At MarketSurge, we help founders, coaches, and brands turn tools into systems โ and systems into growth. If youโre ready for automation that feels personal and performs like a team of 10, youโre in the right place.
๐ง Want to see how it works?
๐ฏ Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
๐ฏ Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
๐ Useful Links
๐ MarketSurge Website: https://marketsurge.io
๐ Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
๐ผ LinkedIn: https://www.linkedin.com/company/marketsurgeio
๐ฆ X / Twitter: https://x.com/marketsurging
๐๏ธ Podcast: https://marketsurge.transistor.fm/
๐ MarketSurge Website: https://marketsurge.io
๐ Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
๐ผ LinkedIn: https://www.linkedin.com/company/marketsurgeio
๐ฆ X / Twitter: https://x.com/marketsurging
๐๏ธ Podcast: https://marketsurge.transistor.fm/
Creators and Guests
Host
Reed Hansen
Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients. โ
