Data Isn’t Boring — How Matt & Andrew Make Analytics Fun (and Profitable)
In this episode of Inside Marketing with MarketSurge, I sit down with Matt and Andrew, co-founders and hosts of Digital After Dark—a podcast born from late-night chats on digital analytics, data strategy, and tech trends. What began as friendly war stories grew into a vibrant community where practitioners debate, share, and stay ahead of the digital curve.
💡 What You’ll Learn:
• The Origin Story of Digital After Dark – How late-night inspiration + an Adobe Summit podcast kit launched a show
• Turning Data Into Dollars – Why your analytics can (and should) be a direct revenue driver
• SMB Data Playbook – The three essential metrics every small or mid-sized business should be tracking first
• What’s Next in Analytics – Exploring AI-powered insights, server-side tagging, identity resolution, and new privacy-driven strategies
• The Origin Story of Digital After Dark – How late-night inspiration + an Adobe Summit podcast kit launched a show
• Turning Data Into Dollars – Why your analytics can (and should) be a direct revenue driver
• SMB Data Playbook – The three essential metrics every small or mid-sized business should be tracking first
• What’s Next in Analytics – Exploring AI-powered insights, server-side tagging, identity resolution, and new privacy-driven strategies
👉 Key Highlights:
✅ From Banter to Community – How Matt & Andrew built a podcast more fun than data can’t-be
✅ Simplify to Amplify – Why analytics setups are too often overengineered (and what that costs you)
✅ Bootstrapping Analytics – Use GA4 & Tag Manager now, hire later—start collecting data today
✅ Emerging Tech & Trends – AI chat queries, cookie-free tracking, and how government regulations are reshaping digital workflows
✅ From Banter to Community – How Matt & Andrew built a podcast more fun than data can’t-be
✅ Simplify to Amplify – Why analytics setups are too often overengineered (and what that costs you)
✅ Bootstrapping Analytics – Use GA4 & Tag Manager now, hire later—start collecting data today
✅ Emerging Tech & Trends – AI chat queries, cookie-free tracking, and how government regulations are reshaping digital workflows
Listen to Digital After Dark here:
- Official Website – digitalafterdark.com
Digital After Dark+2
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Rephonic - Spreaker Podcast Page – Spreaker: Digital After Dark
Spreaker - Spotify, Apple, YouTube & more – Available across streaming platforms via Rephonic listings
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Useful Links
🌐 MarketSurge Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ MarketSurge Podcast: https://marketsurge.transistor.fm/
Digital After Dark (see links above)
🌐 MarketSurge Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ MarketSurge Podcast: https://marketsurge.transistor.fm/
Digital After Dark (see links above)
Creators and Guests
Host
Reed Hansen
Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients.
