AI Is Killing the Old Marketing Playbook — Len Ward on What’s Coming Next
💥 In this episode, Reed Hansen sits down with Len Ward — former Wall Street VP, digital marketing pioneer, and Managing Partner at Commexis — to break down what’s really happening at the intersection of AI, marketing, and business strategy.
If you’ve been wondering whether AI is the next dot-com boom or just another tech bubble, Len’s been on both sides — and he’s here to share what business leaders need to know right now.
🎙️ What You’ll Learn
• Why today’s AI wave mirrors the dot-com boom — but is moving way faster
• The shift from search & retrieve to solve my problem, and how it changes marketing forever
• What AI workflow engineering is and how businesses are already using it
• How vibe-coding is turning marketers into builders
• The new role of the AI Pilot — and why every company will need one
• Why most marketing departments won’t survive the next 24 months
• How leaders can adopt AI without blowing up their org structure
• The shift from search & retrieve to solve my problem, and how it changes marketing forever
• What AI workflow engineering is and how businesses are already using it
• How vibe-coding is turning marketers into builders
• The new role of the AI Pilot — and why every company will need one
• Why most marketing departments won’t survive the next 24 months
• How leaders can adopt AI without blowing up their org structure
🔥 Key Takeaways
✅ AI isn’t coming — it’s already restructuring how business gets done
✅ Companies won’t have a 25-year runway like they did with the internet
✅ AI workflows eliminate bottlenecks and multiply output
✅ Vibe coding lets marketers build tools once reserved for dev teams
✅ “AI Pilots” will become the most valuable roles in modern marketing
✅ Companies won’t have a 25-year runway like they did with the internet
✅ AI workflows eliminate bottlenecks and multiply output
✅ Vibe coding lets marketers build tools once reserved for dev teams
✅ “AI Pilots” will become the most valuable roles in modern marketing
🔗 Connect With Len Ward
Website: https://commexis.com
LinkedIn: https://www.linkedin.com/in/lenward/
X (Twitter): https://x.com/lenwardNJ
LinkedIn: https://www.linkedin.com/in/lenward/
X (Twitter): https://x.com/lenwardNJ
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🐦 X (Twitter)
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Creators and Guests
Host
Reed Hansen
Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients.
