AI Can Copy Stories — But It Can’t Create This (w/ FPW Media’s Owen Garrity)
In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Owen Garrity, Founder of FPW Media, to break down what actually makes storytelling work in a world flooded with AI-generated content.
Owen isn’t just talking theory — he’s built a fastest-growing agency by combining cinematic storytelling, in-house execution, and a relentless focus on authenticity. From award-winning films to brand campaigns that scale across every touchpoint, this conversation goes deep on why content is still king — and why AI doesn’t get the crown (yet).
Whether you’re a founder, marketer, or agency owner, this episode will challenge how you think about brand, content, and trust.
💡 What You’ll Learn:
• Why most brands fail to cut through today’s attention economy
• The real role AI should play in content and storytelling
• Why “too perfect” content actually hurts conversions
• How authenticity beats automation on Meta and beyond
• Why in-house creative teams unlock speed, quality, and consistency
• How visual thinking shapes the entire customer journey
• Where brands should start when rebuilding their story
• The real role AI should play in content and storytelling
• Why “too perfect” content actually hurts conversions
• How authenticity beats automation on Meta and beyond
• Why in-house creative teams unlock speed, quality, and consistency
• How visual thinking shapes the entire customer journey
• Where brands should start when rebuilding their story
👉 Key Highlights:
✅ Story Before Platform – Why starting with ads instead of narrative kills ROI
✅ AI as a Companion, Not a Replacement – How to use AI without eroding trust
✅ Authenticity Wins – Why UGC and human flaws outperform polished perfection
✅ Visual-First Strategy – How photography and film thinking improves conversion journeys
✅ 360° Brand Consistency – Why execution across every touchpoint matters
✅ AI as a Companion, Not a Replacement – How to use AI without eroding trust
✅ Authenticity Wins – Why UGC and human flaws outperform polished perfection
✅ Visual-First Strategy – How photography and film thinking improves conversion journeys
✅ 360° Brand Consistency – Why execution across every touchpoint matters
📈 At MarketSurge, we help you turn content into systems — and systems into growth.
If you want marketing that feels human but performs like a team of 10, you’re in the right place.
If you want marketing that feels human but performs like a team of 10, you’re in the right place.
🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🎯 Book your 15-minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Guest Links
🌐 FPW Media: https://fpwmedia.com/
💼 Owen Garrity on LinkedIn: https://www.linkedin.com/in/owen-garitty/
💼 Owen Garrity on LinkedIn: https://www.linkedin.com/in/owen-garitty/
🔗 MarketSurge Links
🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/
Creators and Guests
Host
Reed Hansen
Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients.
